Are you ready to see what postcard marketing

You may be tempted to jump right in and When you’re getting started with postcard marketing, it’s tempting to jump right into writing and designing your cards. To which I say,“Not so fast! You have some important planning to do first.” Working through this Postcard Marketing Step is going to help you build your planning skills. It’s also going to teach you how to store and retrieve ideas for your postcard marketing campaigns. If you consistently apply these

Do you have a profile of your perfect customer?

1. Where are they located? City? Zip Codes?

2. Are they male or female?

3. How old are they?

4. Are they married?

5. Are they educated? High School? College?

6. Are they homeowners or renters?

7. Home Age & Value?

8. Lifestyle? Hobbies?

For example, if you are

-Kitchen & Bath Remodeler, your ideal customer may be home-owners with home values of over $200,000 and maybe even target the wifes, as they tend to make home improvement decisions.

-After School care customers may be households with children between 4-12 years old in your area.

Restaurant  ideal client may be anyone within a 2 mile radius which a saturation I just opened a furniture store at the corner of First and Main. I’m targeting married, college-educated professional women with incomes of $75,000 to $100,000 a year. These women are longtime homeowners who occupy homes with a market value of at least $500,000. They live within a fivemile radius of my store.

They will be interested in what I have to offer because they are in their mid-fifties, their children are leaving for college, and they want to spend at least $15,000 on redecorating. They take pride in their knowledge of home decor, fabrics, and furniture.