Dynamic Marketing: Seven High-Powered Success Strategies

Marketing is about results. It's about using all your acquired
skills and knowledge to create a desired outcome.

Key to achieving a desired outcome is your ability to be
adaptive and forward-thinking -- involved in a process that lets
you evolve your marketing campaign as new information enters the
picture.

People who achieve great results from their promotional efforts
understand the marketing process. You'll often notice they have
high levels of energy and a ceaseless flow of great ideas.
Indeed, it would appear they have the ability to create
"marketing magic."

If you want to tap into this magic, you must immerse yourself
in the marketing process. When you are enthusiastically involved
in reaching your marketing goal, you are better able to draw
upon resources and techniques which will produce high-powered
results.

Here are seven dynamic ways to create your own marketing magic:

1. Keep Your Business In Your Back Pocket

Nearly every act you perform, every word you utter, holds the
opportunity to promote your business. It can be subtle and
nearly invisible, or overt and commanding, but it never stops
and it happens every day.

Every thought you have, every action you perform, has a
reaction at some other time and in some other place. The degree
to which you consciously think about promoting your business
determines your ability to spot opportunities whenever they come
and wherever they are.

Keep your business in your "back pocket" at all times. Promote
everyday and in all circumstances.

2. Test to Achieve Your Desired Results

You must be able to measure the results of your marketing
efforts. Unless you have a way of identifying results you can
never fully utilize the power of a dollar. Measuring results
allows you to make comparisons among advertising models and make
adjustments as needed.

3. Focus on Investment Returns

You must focus on getting the most for your advertising dollar.
The real cost of advertising is measured by the return on your
investment, not the cost of obtaining the ad. Be willing to
spend more up front to make more at the other end.

In less obvious ways, this principle is just as valid when
dealing with people or events that seem to have no immediate
bearing on your business. These are investments of your time.
Use discretion since time is a precious and limited commodity.
Yet, never forget that businesses are often born and millions
are made when time was the only initial investment.

4. Be An Insider

You need to be active within your industry. Stay in touch with
current trends, follow the activities of your competitors, and
talk with like-minded people. Be on the cutting edge by
constantly expanding your network of contacts. You'll discover
you can then tap into your market more easily and target your
promotional efforts with greater success.

5. Know Your Customers

Understand who your customers are, where they congregate, what
they need, why they need it... in short, get inside their skin.
When you know your customers you can hit their "what's in it for
me?" buttons. Offer them more than they need - both before and
after the sale - and your efforts will pay off.

6. Give People Benefits

Realize that when people become interested in something they
have a voracious appetite for information. If they've made an
impulse decision to buy, they want information to justify that
decision. If they haven't decided to buy, they need information
before pulling out their credit card. Either way, you must come
through to secure the sale.

Seek to inform people rather than sell to them. Inform them in
ways that show what they will gain. Give them enough to feel
empowered as an informed buyer.

7. Use the Power of Words

Words are magic when their power is understood. In the hands of
a skilled marketer words are crafted to create a sense of need
and urgency in people.

Words arouse emotions. Used right they can conjure up vivid and
seductive mental imagery. Words can inspire the trust of a spy
or satisfy the logic of a mathematician. Words can motivate
people to act on unfulfilled needs and desires. Use words to
induce emotional responses in people and you will achieve your
marketing objectives.

Rudyard Kipling called words a powerful drug. Use language to
your advantage and seize the power of this drug.

These seven strategies are very powerful for the dynamic
marketer. Set your sights on a desired outcome, throw in a
little enthusiasm, and you've got a formula that's nothing less
than magic.