Four Areas of a Successful Visual Merchandising Plan

Before you embark on a new window display or shop layout, having a clear plan is very important. Starting such a shop window dressing project without a firm plan is not likely to cost you time but likely to cost you money as well.

Here are 4 key areas you can consider for a successful Visual Merchandising project:

• Good shop layouts
• Using the right merchandising style for the product type
• Incorporating appropriate props and displays to support the product
• Adding the correct signage and graphics to communicate to the customer

Store Layouts

The right shop layout will encourage customer to explore different products. Consider presenting them with a layout that facilitates a specific traffic pattern. Here are some of the things you will need to consider:

• Space Planning
• Segmentation
• Fixture Layout
• Draw a plan Create Layout

Merchandising

This is about choosing the right style for your products. Merchandising focuses on how the shop looks and how the products are styled. Understand who your customers are and how they shop is vital to get this right.

Display

To create high converting displays, you can consider using a number of product display techniques. Below are some aspects that you must keep in mind:

• Adding interest
• Adding character
• Supporting the brand

Graphics

Coordinating signage and graphics with the image of the shop will act as a bridge between your potential customers and your products. Here are some aspect you need to keep in mind while planning out:

• Add interest
• Add character
• Support the brand
• Communicate
• Sell

Keep in mind the old adage goes if you fail to plan, you are planning to fail! So, if you need help and advice on your visual merchandising and shop window dressing, please get in touch with a specialist visual merchandising company.