"KISS Marketing - the Basics"

Regardless of whether your business is a small Mom & Pop type
atmosphere or a larger than life organization, your approaches
and strategies must be of the highest caliber to reach your
target audience. Professionalism is the key!

Often there is a trial and error period in finding the perfect
path to follow or the ideal strategy for your particular product
or service. Critically important is presenting your product or
service in a way that conveys a message of professionalism and
credibility.

It has long been a fundamental business principle that if your
product is of the highest quality, easy to acquire and less
costly to the consumer, that they will "beat a path to your
door". For the most part that may be true but there are a few
other considerations that are critical to the success of your
business. While there are countless methods and approaches that
you can take in reaching your goals, my experience has shown
that the very first thing to consider is that all your
presentation materials should be of the highest caliber. That
doesn't mean they have to be expensive, but be aware that you
represent yourself every time you pass out a business card or
write a letter to a potential customer. Therefore you are
always marketing yourself. Be sure that the tools you use are
professionally and skillfully prepared. Opportunities for the
growth of your company are enormous but can potentially be
expensive. Therefore the following are just a few ways you
may consider for marketing your product or service that are
the least expensive and often the most effective in reaching
your target audience.

1. Prepare a good press release.

While there are not guarantees that an editor will pick up
your story, the potential is staggering. All you need is one
editor who is interested in your story and you've hit the
bullseye. Overall, a press release is one of the least expensive
methods for promoting your company, product or service.

2. Write articles about your area of expertise;

and the reasons your product will benefit the masses. Make
sure the article is useful to those who read it. Every good
e-zine is constantly looking for potentially interesting
and important articles to feature. Writing articles gives
you an opportunity to advertise for free while building
credibility.

3. Include a good bio on your web site.

About you and your company. Write it in the third person.
You don't want your bio to sound autobiographical, but you
do want your audience to know something about you. A bio
can create trustworthiness.

4. If it means paying a little bit more...

Make sure you have a good webmaster to create your web site.
You want to be sure your web site represents you in a manner
that conveys all of the above namely credibility, trust-
worthiness and professionalism.

5. Introduce yourself via e-mail.

I don't mean writing those tacky letters that are pure promo
hype. I mean constructing a very professional letter that
targets those who may have an interest in your product. A well
-constructed letter is worth its weight in gold.

To encapsulate, it is unmistakable that the marketing approaches
and strategies available are extensive but in order that you
attract the target market you're eager to draw to your site,
you must maintain a competitive edge by choosing professionalism.
Above all, be sure to provide an enhanced level of customer-
oriented service. Nothing draws clients to your business more
effectively than providing the most advanced and best possible
customer service. If you wish to position yourself in the
forefront, the primary key in getting a positive reception to
your product or service is through providing flawless
customer service.