For well-designed flyer printing collateral,
there are basic guidelines that one should follow to create effective full color flyers. Whether you are a newbie or a professional graphic designer for such a long time, the basic elements are the foundation and backbone that makes up an excellent and effective flyer printing.
Here are the elements:
Color
Color is the basic element that entices your target clients to look at your full color flyers. It is what provides your flyer printing with the brilliance and intensity that is needed to attract them to your message.
When choosing your color for your collaterals, make sure that you customize it according to your type of business. What would best describe your products and services? Navy blue is often associated with the corporate world. For a more casual organization, yellow or orange may be appropriate to reflect an outgoing and cheerful business.
Line and Movement
Lines mean the rows and columns created within your full color flyers. These lines then emphasize and lead your readers to your message. Hence, your lines are required to have one seamless movement so your message will not be lost in the clutter of all the elements.
Often, the line movement is shaped like a ‘Z’ – the eye starts at the top left, goes to the top right, then makes a diagonal movement to the bottom left, until it finally stops at the bottom right.
To ensure that your flyers can be read even at 8 to 10 feet away, try to peer at your flyers and read your copy from top to bottom. If there is any element that looks incongruous that it stops you from reading the rest of the content, you have to rearrange your elements until you achieve cohesion in your overall appearance.
Form
For every element, a form is created in your full color flyers. It may be a shape or a block; whatever it is the key is to ensure that each of the forms created is consistent to the overall appearance. They all should have one movement, with one point to focus on – your message.
Finally, be sure to have a simple flyer printing to convey your exact thoughts to your target clients. Simplicity always helps readers to understand any copy. If you can say your message in 10 words or symbols, you are almost guaranteed of a quick response from your target clients.
Also, try to highlight one element if possible. Avoid distracting and confusing your readers from what is really important in your collaterals. A flyer can only hold so much in its page so make sure that you maximize the limited area available.
Good luck then. I hope the next time that you design your flyers these basic principles can guide you to an easier and less painful process.
