The Successful Product Launch: How Promotional Products Help

Promotional Products for a Successful Product LaunchMarketers know that continuing profits are driven by innovation.  According to a recent study, Launching Brand Innovations to Market, the two most important attributes marketers look for in the advertising media they choose are:   1. Memorability.  Your new product or service must be introduced in such a way that your target audience will remember it.  Are television, internet, and print ads memorable?  Oftentimes they don't create an experience for the audience that's unique enough to arouse excitement and cause your audience to want to go out and buy your product or service.  And even if they are innovative enough to do so, the next problem is getting people to pay attention instead of ignoring your advertisement or changing the channel.      With the right promotional products, you can ensure that your product launch will indeed be memorable.  Promotional items are interactive.  They have the ability to appeal to all five senses: touch, smell, sight, sound, and taste.  Promotional advertising is the only media that can do this.   2. Targetability:  Once you've come up with a creative way to deliver your message, you need to get it to the audience that's most likely to buy.  This is more easily done through promotional products than it is with something like, say, television commercials or billboards.  Using promotional items as incentives to generate trade show traffic, or as part of your product launch's direct mail campaign, is a great way to target the people who could benefit from your product or service.Since promotional products contain both of these characteristics, they're always a great choice to promote the launch of a product, service, or company.  In fact, about seven out of every 10 companies now incorporate promotional products into their roll-out programs.  Mark Lawrence, owner of California Scientific Inc. in West Sacramento, California recently said: "I used to do it the old way- send announcements to magazines, buy print ads, get into business reply card decks.  It was a huge waste of money and time.  Print media is dead."  Now, he uses advertising specialties to add that creative punch needed for a successful product launch.  Promotional merchandise has many advantages when it comes to launching a new product or service.  And the best part is that promotional items are much more cost-effective than the other advertising media.  Obviously, promoting the launch of a product, service or company has a lot to do with its ensuing success.  If properly positioned, promotional products offer a plethora of advantages in helping your company achieve that success.