Top Ten Ways to Format and Leverage your Article's Marketing Success - Part one -Updated

You want your business to be noticed by thousands daily. Online ezine publishers and webmasters are constantly looking for new, original content. They want and need your articles. Article marketing is  a promotion marriage made in heaven. Most writers like yourself want a roadmap on how to write the most articles in the least amount of time. Use these 10 way toleverage your articles to reach the millions Online who want them. What Format Suits You? 1. Write a how-to-article. This is the most popular kind of article your readers want. They are hungry for your informationn.  First, open with a hook--something that will entice your reader to keep reading. Something like a shocking fact or a question to them on where they are now with their challenge. Then, write a short introduction on the background of the problem and the need for your solutions. Follow with solutions in a new paragraph. You can number these if you wish. Don't worry about giving away the store. Readers will judge you by your concise style and content, and will be attracted to see what else you offer because they love learning from you. Make a list of topics you know or that relate to your business. Take one at a time and write a short piece on it. You can write a short article under 500 words or a longer one if you desire. For solutions to the problem, give information and resources that will assist your audience. Here's some sample article titles from my clients: How to Procrastinate to Your Heart's Desires; How to Create Employees Who Can Hardly Wait to Get to Work Each Day; and Promote your Coaching and Speaking Business Through Free Articles. 2. Write tips. This kind of article takes the shortest time to write and is also the easiest format. Even if you think you can't write, you can write this kind of article. Always include a hook and an introduction with your thesis--the point you want to prove, or the problem you are about to solve. Usually one or two sentences that are enough. Include a one or two sentence conclusion in which you add one more punchy way to stimulate your reader to act. To write a tip: 1. Start with a command such as " Do this." 2. Follow that by the consequence of not following the tip. Or, show a benefit of following the tip. 3. Show examples or resources to solve a problem and put the tip into action. Of course don't be commercial within the article;save that for the conclusion. Write an article with 3, 5, 7 or 10 tips in it. It's best to give a complete tip as listed above rather than just a list. Don't bore people with a long list--any number over 10. Article Coaching Client examples: "Seven Mistakes People Make When they Create a Web Site" or "10 Ways to Organize your Online Office." 3. Write a myth and solutions article. This kind of article is one of my favorites because myths abound in book publishing and Online promotion. These keep authors from expressing their brilliance. Emerging authors think that traditional publishers will actually promote them. How about this myth? "Bookstores are a great place to sell books" or "you need an agent or publisher to write and publish a well-respected book," "you need the print media to publicize your products or service," or "you need $5000-$10,000 to self publish. 4. Write an interview. Choose a credible expert or dynamic online personality to interview, and offer not only how-to-solutions, but allow the public to see the personal side of the person. I have participated in several of these. It's a great way to be seen by thousands of people Online each time the article runs. Interviews are usually done in question and answer format over email. Always use specific questions to get more interesting answers. You can also recycle this information for more content on your Web site or in your own ezine. 5. Write your success story. Author Debbie Allen asked me to write my Online marketing success story for her new book. I shared this: Two friends dragged me to the Web--one insisted I set up a Web site—the other introduced me to the concept of coaching via telephone, and using email such as an online newsletter to draw new clients and stay in touch with other ones. Curious and willing, I spent time expanding my teleseminar and ebook business Online. Learning from information articles, I wrote nine new books to help others succeed on Online and never looked back. Devvie asked for specifics. My second Web site's sales jumped from $75 to $2265 in just five months. In eight months, sales soared to $3000 plus. Just checking in 2004, sales are up to over $4000. Consistent sales each month make up over 1/2 my income. In 2006-sales were over the top. I thought, I need to share this gold with others! And, so a success story is born and shared with anywhere from 1000 to 500,000 ezine readers in cyberspace each time they read this article. It's also included in Debbie's print book "Brazen Online Promoters" published in 2002, 2004. She used three of my articles. You have ideas for your article format. Now choose an outstanding title and include the largest benefit to solving a challenge in the title. No matter who your article is aimed at, it is well on its way to being a top Online and offline promotion method for your book or business.