10 'Psychological Triggers' To Get Your Prospects To Click

Are banner ads dead?

Well, contrary to popular belief, banner ads are NOT
dead, and can produce a significant amount of traffic,
IF you know how to make them work.

The best sort of banner is a simple 'invisible'
banner popularized by Scott Covert with a direct
response type, benefit laden headline that blends in
and looks like part of the webpage instead of a
blatant banner that screams 'banner ad!'.

Note: Avoid flash, gaudy graphics and colors at all
cost.

Now, check out my top 10 'Psychological Triggers' to
get that elusive banner 'clickthrough'.

1. The words on your banner should 'hook' and lure the
reader to take action. Adjectives are known to be very
attractive,words like scorching, starving, sizzling,
powerful, etc. The words you use should really
accentuate the benefits in your offer.

2. Make a discount offer on your banner ad. People
are always looking for good deals. You could offer
a percentage discount, dollar discount, buy one get
one free discount, etc. But do always remember to
justify your discount with "reason why" and make
sure to NEVER devalue your product.

3. Advertise a trial or sample offer. This
will tell people there is no risk or obligation if they
click on your banner ad and try out your product or
service. A 'try before you buy' risk reversal approach
has been proven to be extremely effective, as
postulated by Claude Hopkins in the marketing classic,
Scientific Advertising.

4. You could advertise a free offer on your banner
ad. People love free stuff. The freebie should relate
to your target audience. If the freebie is attractive
to them they will click. FREE, is one of the most
powerful words in advertising. Bait them.

5. Here's a sneaky trick. Use reverse psychology. Tell
your audience not to click on your banner ad. Here's a
good example - "Don't Click Here If You Are Comfortable
With What You Are Currently Earning". This is also
known as the 'takeaway', which is one of the most
effective tactics in marketing.

6. Use a testimonial on your banner ad. This'll give
people proof they aren't wasting their time clicking
on your banner ad. The testimonial should include
enough information so they understand the offer. It
would be better if the testimonial implicitly answered
an 'objection'.

7. You could have a famous and respectable person
on your banner ad representing your product, web
site or service. People will click because they'll
trust them over you. It's the power of the 'celebrity'
and 'law of association' at work.

8. Use a strong guarantee on your banner ad. You
could include the guarantee as a headline for your
offer. It could read double or triple your money back
guarantee, lifetime your money back guarantee, etc.

9. Inform people about the major benefits of your
product, website or service on your banner ad. It
could be benefits like make money, lose weight,
increase energy, save money, save time, etc. Remember,
you don't buy a drill. You buy the hole that the drill
can produce.

10. Tell people to click on your banner ad. Newbies
to the internet may not even know they can click on
banners. Just having the phrase "click here" on your
banner will increase your clickthroughs. People need
to be told WHAT to do. As you're reading this, you
might think that this conflicts with tip #5, but both
have been known to produce results. What you need to
do, is to use a scientific approach and 'test' both
approaches to see which one produces the highest click
throughs in your campaign.

Apply these Psychological Triggers to your banner ad
campaign today and get a hold of that extra edge over
your competitors.