Turning Your Brilliant Idea into a Marketable Product

Jan 2
17:14

2024

Wild Bill Montgomery

Wild Bill Montgomery

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The success of your idea is not only dependent on its brilliance but also on how effectively you can sell it. So, how do you transform your idea into a sellable product? Here are five key steps: strategic positioning, understanding psychology, creating a compelling presentation, structuring your persuasion, and problem-solving. This article may not provide a comprehensive course, but it will equip you with enough knowledge to become a formidable contender in your quest to be heard.

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1. Strategic Positioning

To sell an idea,Turning Your Brilliant Idea into a Marketable Product Articles you need a strategy. This could range from a simple plan like raising awareness about the harmful effects of radon and offering a free detection device, to a complex multi-channel advertising campaign. The most crucial aspect is your belief in your strategy. If you don't believe in your selling strategy, convincing your client to believe in it becomes a daunting task.

2. Understanding Psychology

Selling an idea essentially boils down to effective communication. Consider how your audience feels when they encounter your selling idea. Involve others in your selling idea and presentation, and listen to their feedback. They can provide valuable input that can enhance your selling idea.

Pay attention to your client's psychology. They will be asking, "What's in it for me?" Understanding this can make the difference between success and failure. You need to anticipate how the client will react to your presentation. This is where understanding psychology comes into play!

3. Creating a Compelling Presentation

A good presentation makes people want to engage with your content. It requires a combination of compelling copy and appealing layout and graphics. Think of it as staging a play, where you need a believable script, rehearsal, and timing. Layout and graphics are more important now than ever. Visual stimulation is a powerful selling tool that can make your client want to engage with your presentation.

4. Structuring Your Persuasion

Persuading people is an art, not a science. It involves meeting their needs and aspirations, which can be challenging. The most critical part is the beginning. First impressions matter, and in today's advertising-saturated world, you must capture your audience's attention immediately.

Start with a rough outline of the presentation, including titles and subheads for each part of the sequence. Anticipate the toughest questions and provide the answers. The more doubt a client has, the less likely they are to believe in what you have to say. Be organized and sequential, and develop good organizational habits. Your layout and presentations will reflect this.

5. Problem-Solving

Understanding your clients' needs is essential in problem-solving. You can't present a solution without first knowing that they have a need for one. Provide the client with the answers to questions they haven't asked yet. If you can meet the needs and answer the questions, you can solve the problem!

Remember: Salesmanship = Strategy + Structure + Style - Doubt.

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