Search engine optimization the most important technique for startups require high quality strategy and highly talented team. Despite of everything, our extra occupied enterprenuers often make some silly mistakes whenever it comes to SEO.So this article is the general explanation of such mistakes for startup owners.
SEO no doubt has become an integral part of any digital marketing strategy today. Although Google Penguin update has sent some rumors about the end of the SEO era but there is nothing like that. Even after having a close inspection, it can be said that SEO still has the power to outrank other strategies. The only thing that has been altered or changed is the rules of the game and the ways it’s being played.
SEO can be a cutthroat for the startup town. One can not imagine traffic, leads and revenue at the first place without a proper SEO strategy. I have worked with a variety of Vancouver companies basically the startups, that’s why I can say that SEO either explicitly or implicitly impacts your business visibility. Getting organic traffic from search engines is the highest ROI marketing activity a startup looks forward to but its payoff is always delayed. Because of this delayed pay off many startup founders think either to do it later or to outsource the entire SEO to a third party agency.
These two are the most common mistakes that almost every startup makes initially and here are more such problems when it comes to SEO. So just hold on and quickly go through the details one by one!
Startup mistake #1: Hiring an SEO agency!
I personally won’t recommend any startup owner to hire an outside agency to handle your SEO. Since Startup products or services are often in flux, instead of hiring a whole new team for SEO spend some hours reading up on SEO basics for Startups. Remember your website is too much of an asset to risk in the hands of an SEO that won’t be honest with you. And you can not rely upon someone else other than your own self for the criticality of your long term success that highly depends upon SEO.
Startup mistake #2: not single person responsible for SEO!
There’s no better day than today to start implementing your SEO strategy. Someone in your company needs to take the responsibility to own the results from SEO. This one person should be capable enough of driving all relevant SEO metrics. So if you are the responsible one in your team then you must be talking to your early customers, right? You can turn their questions into a detailed blog post. Make this as your habit and post at least 2 posts every week to show people that you are not dead.
Startup mistake #3: No knowledge of your top 5 money keywords!
With the “money” term I would like to highlight those phrases that convert best in Google/Bing or Yahoo for your startup. As a startup owner you should have a clear idea of the words that your customers might use to find your product. You should decide on the top 5 key phrases that you wish your website was #1 result for in Google. To decide on your top 5 money keywords you can make use of variety of online tools like Google keyword planner or SEMRush.
Startup mistake #4: Keeping SEO in a lonely silo!
So you ensure a great amount of organic traffic coming to your website but it is broken and has no clear call to action. It is indeed a waste of time and resources as well. You need optimization for search traffic that includes:
Startup mistake #5: Thinking SEO is easy!
If SEO is that easy then your site must be in the top ranking of search engine.isn’t it? Never believe someone who says SEO is easy though the theory of SEO is easy but its implementation is quite tedious. Getting results from SEO is really a hard nut to crack and require a smart brain. It requires bundle of right tools with bunch of smart analytical skills to fetch results from a SEO strategy.
Well these are only a few mistakes that a newly born startup unknowingly make in its journey of success. Drop what you think about the topic in the comment box below.
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