Old Google has been watching your website load speed and now they are also altering your search engine rankings based on how quickly your page loads. Find out how to load fast enough to avoid penalties.
After Google began using website speed as a component of their ranking algorithms every webmaster
has a good reason to keep an eye on the page load speed of their
websites. The fact that Google went out of its way to tell us about this
new parameter is telling in itself since Google will not usually
publicize new parameters in its successful algorithm.
From the
announcement we learn that the speed penalty was introduced following
experiments by Google that revealed the impact website speed has on
Internet users..
But the results of the experiment comes as no
surprise even for someone that has started to use the Internet recently -
users prefer websites that load faster and tend to spend more time on
such websites.
However, the search engine giant has been
careful to state that even though speed is now a factor it is not the
primary parameter for ranking results. Content quality and relevance are
still the most important factors but slow loading webpages can give
your website a Google penalty with lower rank as a result.
This
implies that it is important for you as a webmaster to start to assess
the speed of your website to establish whether you could be moving
further down the search engine results pages (SERPs) because your
website is slower than your direct competitors.
Is Google Timing My Pages?
But first, it is vital that one understand the basics of how Google's
algorithm determines your website speed and thus your SERP ranking. The
search engine uses two main factors when it comes to speed assessment.
Your website get more speed points if it responds fast to Googlebot.
Google uses a software called Googlebot to find and index websites.
Second, your website will also receive a good speed ranking if it
records a faster loading time on Google Toolbar than your competition.
Google wan't to help you check your website speed and has kindly added a
page speed report to webmaster tools, it can be found inthe 'lab'
section.
The tool and the reports can be used to compare your
websites page load times to that of other websites. Once you are armed
with the information of where you page ranks in the speed hierarchy, you
can start to make the necessary code and structure changes to make it
respond faster.
You first priority should be to make sure you
have no SLOW pages on your site. Pages that take two seconds or more to
load and pages that are marked as SLOW in the Google Webmaster Tools
need to be improved to avoid a Google penalty for your website speed.
Then when you have made sure to improve all slow pages go on to make
all of your pages load in one seconds or less. Read on to see why this
is important.
A quick loading website is not only better search
engine rankings and avoiding the Google speed penalty, there's
additional benefits.
A website optimized for speed reduces the bandwidth required on your hosting service thus reducing your overall hosting costs.
Faster websites also give a better browsing experience as users are
able to get information faster as they can navigate through your website
easily.
Remember that a faster web site works better on PDAs,
mobile phones and other handheld devices. These devices don't have the
same processing power as your standard PC and will benefit from a
quickloading and lean web page.
Even though you can have a
mobile version of your website, usually this comes with trimmed down
graphics and other aspects of your site. Some users will want to view
your site in full HTML on their phone or PDA and a faster loading
website will have better chances of successfully loading on such
devices.
As a webmaster, there are a number of free tools that
you can use to increase the loading speed of your website. I have listed
three of the more popular ones below:
Page Speed
Page Speed is an open sourced plug-in for Mozilla. It tests the speed
of your website and then suggests changes to improve website
performance.
Page Speed runs tests on the architectural
configuration of both your web server and your website's front end code.
After running these tests, it gives you a report on your website speed
and suggestions on how to improve the speed of your website.
Yslow
Yslow is a free software from Yahoo. It measures the performance of
your web site and gives you suggestions on how to improve the speed of
your website.
Yslow is a Firefox add-on and is integrated with
the Firebug software for website development. It shows you statistics
and a report. It also gives you suggestions on how best to improve the
speeds of your website using best practices.
Yslow comes with a
couple of other tools for performance tuning, including Smush.Use it
and JSLint to further enhance your website performance. Even though it
is a Yahoo product, Yslow can help you avoid the Google penalty on
website speed.
SSEL Speed Test
The website speed check at Secret Search Engine Labs will analyze how fast a page on your site is loading and give you tips on how to improve it.
The Website Speed Quick Fix
There are several factors that affects page load speeds on your
website, many of them technical and best solved by your webmaster or
developer.
There's still some changes you can make yourself to
improve page load speeds as long as you have a little experience with
HTML and making web pages.
Reduce the amount of images,
animations, flash and audio. Then reduce the size and quality of images
and audio to a level suitable for the web. Make the page shorter by
splitting long pages into several shorter. Remove redundant HTML, CSS
and Javascript code from the page source code. Don't hot link to images
and javascript on other domains, but instead keep a copy of it on your
own server.
And remember to keep an eye on the Google Webmaster Tools to see how your site compares to your competitors.
Source: Free Guest Posting Articles from ArticlesFactory.com
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