Outsourcing Press Releases: An Effective Off Page SEO Strategy

A press release is a brief news statement to inform the media and consumers about your company’s latest advancements. The idea is to inform people about what’s going on in your company and to build brand awareness. Outsourcing Press Releases are helpful for optimizing on popular online news websites. They are a part of off page SEO campaigns because like submitting articles, distributing press releases to a number of websites help build quality back links. This SEO strategy has been referred to as Press Release Optimization.

Outsourcing Press Releases allows you to expose your business on various news platforms and add to the credibility of your website. They are comparatively different from article copywriting as they use professional, proper terminology and refrain from including opinions. They only contain factual information and are written from a journalistic perspective as opposed to a marketing perspective. They are distributed to inform the masses as opposed to selling to the masses. Avoid using clichéd phrases. Instead point out what makes your website unique and different from other businesses. Don’t take advantage by self-glorifying your company, or your business won’t be taken seriously and your press release will not get published. Quotes from unbiased sources referring to your company are valuable to include for Press Release Optimization. 

A press release should be clear about all the facts starting with the company being referred to, who in the company is organizing the event, what took place, when did it happen and the reason why. It starts with a captivating headline to lure readers to find out what’s happening with your business and website. Next is a summary so readers will know what you are writing about. Your statement ought to begin with the location, website and date of the press release. Your first sentence has to be interesting and attract the interest of readers. Search engines generally crawl the first and last paragraphs more frequently, so ensure those areas of your press release include the targeted keywords for your website. Just like any other piece of writing, this needs to be organized into paragraphs using clean grammatically correct language. At the end with a space to separate, list the name of your company. Underneath your company name include a brief introduction to your company with important contact information listed on the next line. Your contact information must include an email address, a phone number, and website address. After you finish, the very last line of your press release should have the following: “###” This marks the ending of your press release.

Outsourcing Press Releases can include hyperlinked keywords which are targeting a website. At the same time ensure, that you are not keyword stuffing or hyperlinking too many keywords. Attract interest by attaching videos, pictures, or even podcasts. Nothing can capture the attention of readers like imagery can. Pictures allow consumers and the media to relate with your brand name. It is important to link back to relevant pages rather than linking back to your main website for Press Release Optimization. There are a variety of Offshore SEO companies they provide Press Release Optimization services. These services help companies distribute press releases to the masses and effectively build traffic for their websites.