More Faith And Strength Are Collected to Cheer for Athletes of China

In Beijing's Sanlitun, there held the release ceremony of the "Julong Ring" on July 17, 2012. This activity aimed at collecting the 1.3 billion's descendants of the dragon's faith and strength. Afterwards; it is going to try its best to cheer the athletes of China on. In the announcement ceremony of Adidas's "Julong Ring", many Adidas's brand spokesmen all took part in it, such as Fan Bingbing and Yaochen who were international stars, Zhang Zilin who was one of the Miss World, Tianliang who was the former international champion of diving as well as Zhao Ruirui and Yang Hao who were former players of the world volleyball.

As for some society celebrities, they all made positive response to this call at the same time. In order to inspire more people to put on the "Julong Ring" of Adidas, they all adopted the hands-on approach. In this year's summer, you can not only cheer for athletes of China, but also can experience boundless sports' intense emotions. As for its inspiration, it stemmed from the totem, which stood for the power of China, and then the solemn color of the national flag was its adornment. The "Julong Ring" of Adidas bore the loading of millions upon millions people's sports dream as well as our Chinese glory. After another four-year expectation, we will link all forces together tightly. What's more, the new anticipation of the harvest of a higher glory is going to be opened.

Adidas Group's managing director in China called Mr. Colin Currie said: "For more than eighty years, Adidas always adhere to provide the most advanced products, services and design philosophies for the world's top athletes". And the helped them go beyond one after another peaks. The "Julong Ring" this dream carrier has been specially created by us for the purpose of meeting customers in China. It was expected that in this summer, we can work together with all people to support Chinese athletes. Furthermore, it will be our wish for them to achieve the peak on sports. When "Julong Ring" was launched, Adidas started the 360-degree marketing activity, which was called "put full efforts so that the dragon can move" at the same time.

From now until August 12, Adidas will freely provide customers with "Julong Ring" in appointed retail outlets nationwide. If you login the www.chinaisallin.com website and input the serial number inside the "Julong Ring", and then you can get the opportunity to participate in drawing a lottery. Moreover, you can have the opportunity to win elegant sports equipments that will be sent by Adidas. There also will be "drive dragons to move" and other activities at the same time. If you want to know more details, you can visit the activity website. On the one hand, Adidas collected all powers to sustain athletes from China, and on the other hand, Adidas adopted this method to provide those people with concern and helping hands.