The Voluntary Change Method

Nov 13 09:31 2012 LIE PLIAN Print This Article

The coffee price of Starbucks is about five discounts in the United States than in China, and it is not good for the market fair rule. In this article, you will know about the details on the double price standard of Starbucks. The pricing of Starbucks coffee is not based on value but based on the market demand for the product and the brand creating the image of the product.


The coffee price of Starbucks is about five discounts in the United States than in China. It is just for the populace purchasing standard,Guest Posting however, having a meal in the morning in China is at about 50 Yuan bids. Starbucks recently announced their entering into the domestic breakfast market, and this caused concern to many people. Some net citizens wondered they did not know why in the United States outlets per cup of ordinary beverage 1 is sold at 2 dollar, but in China it became a grade of place. Reporters interviewed and found that Starbucks walked Petty routes in this country, but in foreign countries it is just civilians consumer goods, a cup of drink is down to no more than one U.S. dollars. And the similar products native price is fifty percent higher than in some abroad countries in the whole.Each cup is 10 Yuan expensive, and the price is according to the degree of market preference. The Starbucks went into the China market earlier and becomes many small endowment loving trademark. But in the abroad country, Starbucks is just a populace purchasing standard. A Chinese who works in the United States told the reporter that Starbucks was very civilians in the United States , calculated to the United States the average annual salary of about $ 50,000, that is $ 4,100 each month, to drink a cup of Starbucks at $ 4 a day is equivalent to drink a bottle of the most common beverage in China.But in the United States, this is equivalent to civilians' beverage brand, in China it sells at high prices. The journalists compared the price of Starbucks coffee in China and the United States sales with latte, mocha, caramel macchiato etc and many classic coffee, the results showed that in the American a cup of 12 ounces of coffee price is about 20 Yuan, in the country a cup can sells at 30 Yuan, this is equal to fifty percent higher than foreign price. A cup of American coffee is even more outrageous, in the United States, it is only about 12 Yuan, in domestic it sold for 22 Yuan, which is equivalent to 83% expensive.Starbucks official website introduces the coffee beans source of the unified channels, that is, in the use of raw materials, the United States and China Starbucks have no difference.In fact, Starbucks does not seem based on the value of the product pricing, and what is more is that it is based on the market favor. Starbucks firstly enters into India this year, Howard Schultz, CEO of the company revealed that coffee is novelty in India, both Starbucks coffee or snacks, prices are much lower than the normal level in India. A marketing industry told reporters that this well illustrates the pricing is not based on value, but based on the market demand for the product, the brand and creating the image of the product. 800x600 Normal 0 7.8 Å 0 2 false false false EN-US ZH-CN X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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