Key to Successful Health Insurance Marketplaces – Enroll Healthy, Young Adults

While the government is not leaving any stone unturned in its efforts to establish a healthy, fully functional health insurance platform throughout the nation by October 1, a crucial dependency is going to determine the final success ratio of the health insurance reform, and that is the financial health of the marketplaces.
The financial health of the marketplaces is a pivotal factor that dictates how well are the health insurance carriers functioning under the new health reform and how low are the premiums being quoted to end customers. The industry can be healthy only when the insurance carriers are profitable and the users are getting the lowest possible premiums. To affect this balance, a high paying, low risk group needs to be extensively insured as they will drive the costs lower by not putting any pressure on the insurance machinery. Naturally, this high paying, low risk group is the healthy, young adult demographic throughout America.
The healthy, young adult group is at a much lower risk of adding to the insurance overhead and coverage. They are viewed as a balancing factor in the wake of older, less healthy people. The government understands this and, in order to catch the full, unwavering attention of this demographic, it is planning to implement certain strategies that will help it secure decent numbers from this group.
• Since young adults are mostly influenced by stars, celebrities and other icons of their generation, the government plans to use them as a medium to promote health insurance coverage.
• According to polls conducted in this group, young adults consider their mothers to be the most trustworthy resource of information pertaining to financial decisions and related matters. The government plans to use this knowledge and target health insurance coverage promotion by using their mothers as a channel.
• Other than promotional activities, knowledge is the next most important aspect. Government plans to spread crystal clear knowledge throughout the population, with special focus on young, healthy adults. This clearer understanding of insurance mechanics, associated discounts, penalties and other finer details will help them make them adequately equipped for buying a health insurance plan that meets their needs.
• The government plans to make investing in health insurance plans, particularly the costlier ones, quite lucrative for young adults. Better incentives, benefits and discounts can assist them in allocating more resources towards their health, in turn affecting better financial health for insurance carriers.
With these strategies in mind, the government wishes to capture the attention of these younger citizens. Through effective implementation of the strategies, the government can positively influence the financial health of the health insurance marketplaces and meet its original agenda of the Affordable Care Act.