What is Content Integration and Why Does a Business Need It

Dec 30 17:48 2019 Elise Lowry Print This Article

Content Integration is one of the key requirements of businesses today as data continues to grow. This article talks about what makes it so crucial and how it helps a business.

What is content integration? Or,Guest Posting to be more specific, what is enterprise content integration? Wikipedia defines it as middleware software technology that is often used within large organisations, which has the purpose to connect together various types of computer systems that manage documents and digital content. In other words, it is a software that brings together content stored in different locations within the organisation, so that all of it can be controlled from a single location. This way, it becomes easier for the employees to search and look for information they need and find accurate results in the shortest possible time.

The fact that enterprises today are largely dealing with unstructured data, makes content integration an important functionality to have. One of the primary benefits of content integration software, like 3RDi Search, Algolia, and AddSearch, is that it increases the efficiency of information retrieval through the creation of a single channel of access to the entire information available with the organisation. The various sources from which the software can integrate data, can be as varied as web servers, files, digital databases, and also individuals' systems. This article takes a look at how content integration can help an enterprise.

1] The very first thing that a content integration platform does is making it easy for the employees of the organisation to migrate content from one database to another within the organisation, without a loss in data accuracy. Migrating data manually can be really time consuming and also result in loss of information.

2] Another big advantage of a content integration platform is the seamless synchronisation of data between two or more repositories. In other words, it ensures that data updated at one location is automatically updated on all other instances of the same information across repositories. This saves time and efforts of doing this manually, and also ensures there is no discrepancy of information within the organisation.

3] The third big advantage of having a content integration software is the ease of finding information across repositories in the organisation. In the absence of a software like this, it would be necessary for employees to conduct separate searches on each repository. This takes time, which can be reduced to a significant extent by a content integration software, as it creates a single channel to access all of the organisation data.

4] The ease of creating reports is another advantage of a content integration platform. With access to all the information from a single point, it becomes easier to create detailed reports at the click of a button. The creation of reports is essential for analysing various parameters, including the performance of various applications. Faster and quicker reports are, thus, an important benefit to enterprises.

In order to integrate all the data successfully, content integration solutions rely on a metadata catalog which acts as the source of data records in the organization. A collection of data from varied sources, such a catalog is also referred to as a virtual repository, from which data is drawn. Also, an API can also be another channel for content integration software to connect with data sources and collect relevant information, and these are referred to as content bridges. What’s more, the software can even integrate seamlessly with external publishing systems to publish data to websites or portals as and when required.


After looking at the various ways in which a content integration solution benefits a business, it can be safely concluded that in today’s era of Big Data, a software like this is very important to help organizations make the best possible use of the enterprise data in order to derive useful insights from it that help in strategic decision making.

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About Article Author

Elise Lowry
Elise Lowry

Elise Lowry is a technical writer and a web entrepreneur with many years of experience. She regularly blogs about rising IT companies, path breaking IT solutions, current IT trends and much more. Understanding how technology affects the world we live in, is her subject of interest.

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