Crafting the best homepage to boost a business’s web identity

Jul 20
09:06

2015

Rohit S

Rohit S

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You have finally got the best business idea…the one you have been waiting for your whole life. Now, that idea will yield business only if you have the right website.

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You have finally got the best business idea…the one you have been waiting for your whole life. Now,Crafting the best homepage to boost a business’s web identity Articles that idea will yield business only if you have the right website. Yes. In today’s world that is dominated by the internet, every business requires a site (or a group of sites) that gives it an online identity.

Now, businesses require an alluring website, having the finest design, using the correct colors, and possessing the most suitable typography. At present, you will find gazillions of free website templates, but, sadly, they are not worth it. These freebies will never do justice to what your stellar business idea is all about; they will never be able to project that idea properly. So, it is inappropriate to go for free website templates just to cut corners.

Due to this reason, it is apt to touch base with a leading web development company whenever you think of designing a business website. An experienced webmaster will always provide you options that align with your business requirements.

The homepage of your website can make or break your online business

In most cases, your visitors will land on your business website’s homepage—the most significant page as it creates the first impression on visitors. And as the old proverb goes, first impressions are the most lasting. So, you should leave no stone unturned to make the first impression your best impression.

The characteristics of the best homepage are as follows:

  • A homepage should tell a story that is visually alluring; a story to which visitors/target audiences can easily relate to.

  • The page should be welcoming yet professional looking.

  • It should answer the most critical question; a question for whose answer the visitor/target audience is going hither and yon.

Thus, it is essential to execute the designing and development of a homepage carefully.

Start with a proper plan and a Q&A session

A proper plan comes when you visit your competitor’s websites; see what they look like. Such visits help you to get a clear idea, which can let you plan your homepage. After having an idea, initiate a Q&A session with your business partners and other critical stakeholders. Ask them questions such as:

  • What type of color would go on the homepage?

  • How will the homepage communicate our intrinsic brand philosophy (if you have one)?

  • Will the page have a video running in the background?

Such and many other questions can help you to come up with a crystal clear idea as to what you want your homepage to look like.

For homepage and web designing, hire a company having a portfolio that defines rich experience, deep skill sets, and unparalleled beauty. It is advisable to select companies that have experience in enterprise portal development as they will have teams of webmasters working closely with professional clients.