In a classic jest, a man inquires an elderly local about the route to the library. The old man ponders for a moment before responding, "It's quite straightforward, but I wouldn't commence from here!" This may seem absurd, but it mirrors how many individuals approach website design.
Humans inherently desire to understand their location at any given time. Imagine being blindfolded and dropped in an unfamiliar city - the ensuing panic is not a calculated response, but an instinctive reaction to feeling disoriented.
Tourist centers worldwide offer maps and guidebooks to their visitors, not merely for profit, but to prevent incessant inquiries about directions. However, many websites are designed without considering the ease of navigation for visitors.
If a website fails to help users build a mental map of their journey, it can lead to an unconscious negative impression. The quality of the site's content then becomes secondary to their basic instinct to understand their surroundings. They may quickly abandon the site in favor of a better-organized alternative.
Website navigation is not just about a navigation bar on the homepage. It involves three closely related factors: homepage navigation, site 'look and feel', and reassurance.
Every website attempts to guide visitors deeper into the site, whether through a sidebar, top bar, image map, or in-text links. However, the execution often leaves much to be desired.
Overloading the front page with links can be overwhelming. A few themed links directing visitors to distinct sections of the site are more comforting. Conversely, too few links can be restrictive unless there's a compelling reason to guide users through the site in a linear fashion.
Links should be crystal clear. Using underlined text that isn't a link or altering the default display of links can be confusing. If you choose to experiment with design, ensure that your visitors can easily understand it.
Dead links are a definite faux pas. If the content isn't available, don't create the link.
Just as cities have a distinct architecture and landmarks, websites need a unique design. Pre-designed templates that come with web design software like 'FrontPage' and 'HotMetal' may be scoffed at, but they serve a purpose: creating a consistent 'look'. This helps visitors recognize they're on your site, regardless of the page they're on.
Just as well-drawn maps and effective signposts help tourists navigate confidently, websites must ensure that visitors never feel lost.
One way to achieve this is by placing the entire site's navigation system on every page. Color-coding menu items and page backgrounds can help users intuitively understand which section they're in.
Familiar landmarks keep users engaged with your content. Redesigns can often make visitors uneasy. While it's understandable that websites need to be updated over time, it shouldn't come at the cost of functionality.
The internet is all about instant gratification. If a visitor can't find what they're looking for within three clicks, they're likely to leave.
Remember, you only have three clicks to retain your visitor's attention. Even internet novices know that it only takes one click to leave a site forever.
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