Using Google Optimizer To Elevate The Conversion Rates

Testing is very important for any marketing campaign to be successful. Testing can provide insightful information to improvise your marketing efforts and thus elevating your conversion rates and ROI. Customized programs can be created through DotNetNuke development for testing and maintaining the website. Google optimizer is a tool that helps in testing of various elements of a website or webpage to be most effective.

Testing

In context of the webpage content and online adverts, the testing is done through following two ways:

• Split Testing

A split test would simply test two promotional elements against each other to know which a better performer is. For example, two identical copies of an advert is sent to two different websites or landing pages to examine which website yields better click through and conversion rate. In some other cases, two different advert copies can be sent to single landing page to examine which ad is more effective.

• Multivariate Testing

Multivariate testing tests more than just a single element at a time. Such tests require more of statistical and sophisticated analysis tools to find the overall effectiveness. Google optimizer is a free tool from Google for multivariate testing.

Google Optimizer

It lets users test several content combinations on a landing page or website with a clear objective of elevating online conversion rates. It is an easy solution for many people who might not have an access to DotNetNUke development companies to build custom testing software for them. The test results through such website analyzers can significantly help to improvise your website accordingly for better conversion rate.

How To Test Through Google Optimizer

To test a landing page through Google optimizer, it must have an actionable prompt to decide its conversion rate. For a transactional website campaign, purchasing an item can be the action and for a lead generation website campaign registration of email address can be the action prompt to measure conversion. You may use different variations of the contents and experiment with optimization to measure the results.

Once the testing has been performed on the actionable landing page, you can test the conversion page which is generally an acknowledgement of the action or transaction. A conversion page is usually a page with “Thank you for registering/ordering with us” message. Ideally, anyone who lands on a conversion page is a confirmed converted traffic to be counted by the analyzer tool.

Testing Elements

With Google optimizer, you can test as much as 8 website elements simultaneously. Here are the most significant website elements that must be tested for optimum results:

• Titles or headlines

• Call to action prompt buttons

• Product or other images

• Assurances

• Forms

Before you start testing the website elements, you would need to some Javascript tags to be inserted into the HTML coding of the page. The optimizer automatically generates these codes for you. So, even technically not-so-sound people can also use it easily.

Study The Results

As a result of the test executed, the website optimizer program would report actionable data based on tested elements. The best performing variants are clearly projected. It is important to allow the test run for full length to attain statistically valid results.

In online world, even smallest details can fetch great results. If all this is still a tough job for you, it is convenient to hire the services of professional optimizers to do it for your benefit on a reasonable price.