Unique Hermes, Kelly and Birkin Bag

During past few years retail sales of luxury products have been going great guns. Thus, the success of the French luxury brand Hermes isn't a wonder any longer . Nevertheless, not only does Hermes lead the fashion tide of luxury purchases, but also it features uniqueness.

In 1837, a saddle-making company named Hermes was established by Thierry Hermes. Having been operated and developed for more than one hundred years, Hermes becomes a public company. However, Hermes family still owns thirty percent shares. At the beginning of 20th century, with the popularity of automobile growing, its concentration shifted to luggage and trunks. Thereafter product diversification has become the trend of Hermes. Ties, scarves, perfume and apparel all fell into the items. But what make Hermes extraordinary are its bags.

One of the most sought-after bag has to be the Hermes Kelly bag named after Grace Kelly, Princess Grace of Monaco, the Kelly first appeared in its original form in the 1930’s and was thrust into the limelight in the 1956 with a timeless handbag design. Birkin bag has been featured in television shows such as Gilmore Girls, Sex and the City, Will & Grace and Girlfriends, as well as on the arms of well-heeled celebrities like Martha Stewart and Victoria Beckham. Both Kelly and Birkin are articles made to order. It takes a single craftsman around 18 hours to produce one of these beauties; what’s more, each one is finished by only one craftsman with the most skillful craftsmanship. The clients never know which place he/she is in the waiting list for the bag. Someone may waiting for six years, but still purchase it in a high price. Even the cheapest one takes approximately US$6,000. Quotations of most bags are running into five figures, some of them can reach US$10.000. But it is fortunate that any damage occurring in your bag can be repaired in France after you return it to Hermes.

You may feel unbelievable that people wait for six years just for a handbag, but the reason why Hermes succeeds is also behind it. It is an age in which everyone desire indulging into the luxe lifestyle and are willing to max out their credit cards to pursuit top brand luxuries. Distinction is the thing that wealthy people aimed at. People can buy any other luxuries within the limit of credit cards, but only elites are competent to attend the magnificent bag banquet.

Although Hermes provides a serious of products to meet different requirement, the reason why until now Hermes still enjoy great reputation in the luxury market is the uniqueness of its special products. After all, the desire to get what we think we cannot have is human nature.