Ask Jeeves 'How Do I Get a Top Listing in your Directory'

Nov 21 22:00 2001 Merle Print This Article

Millions of people enjoy using 'Ask Jeeves,' by simply typingin a question and getting back relevant search results. With many of the search ... turning to ... 'Ask Jeeves' now

Millions of people enjoy using 'Ask Jeeves,' by simply typing
in a question and getting back relevant search results.
With many of the search engines/directories turning to pay
models,Guest Posting 'Ask Jeeves' now offers its own Text Sponsorship Program.

A text sponsorship ad consists of a title no longer than 40
characters and a description which can be up to 150 characters
in length. Your 'text ad' appears to the right on the search
results page every time someone does a search that includes
one of the keyphrases you’ve pre-selected. Only the top three
bidders for each keyword/phrase is shown, so in order to be
seen you need to be competitive.

Your text as will also appear on other search engines that
are participating in the 'Ask Jeeves Network'. Partners
include famous brands like Direct Hit, MSN, and a few
others that are less known. Your ad on partner sites may
vary in position depending on each engine/ directory and
where they choose to display them.

In order to play you need to open an account (which will set
you back 25.00 US dollars). Ask Jeeves uses a CPM payment
model (which stands for cost per thousand). You only pay
when your text ad is shown, unlike where you pay
per click. Ask Jeeves charges per impression with minimum
bids of keywords/phrases being 5.00 per CPM so that
translates into a 5.00 cost to you everytime your ad
is shown 1,000 times.

'Ask Jeeves' helps you choose your keywords and phrases
with a handy suggestion wizard. This is a good tool for
coming up with search terms you may have otherwise overlooked.

When setting your bid amounts, remember that you'll only
be able to go with the minimum 5.00 per CPM if no other
advertiser has already placed a bid on your keyword/phrase.
If there are existing bids in the top three spots, you’ll
have to overbid one of them to get your text ad to be
shown for that word or phrase. All high bidders'names
and bid amounts are shown so you can plan your strategy
accordingly. Bidding is placed in .50 increments. For example,
if you wanted the search phrase 'air purifiers,' and the
top 3 bids are 6.00, 7.00 and 8.00, you’d have to bid 6.50
to get the third position.

After setting up your account, you are given a user
name and a password so you can log in and add or delete
listings at will and change your bid amounts. You’ll
also be notified by email if someone overbids you and
your listings are bumped,meaning you’ve been kicked out
of the top three. If you want to keep your place you’ll
need to log in and up your bid accordingly. You’ll also
be notified if the money in your account is running low,
so you can replenish as needed.

As more and more search engines and directories turn
to a 'pay for listing' model, it’s wise to take advantage
of programs like Google and Ask Jeeves to make the most
of your advertising dollar. At least you’ll be paying
for targeted exposure and a top listing (instead of just
a listing).You’ll also sleep better knowing your ad is
being seen by those searching for your keywords/phrases
and who are definitely interested in what you’re selling...
and that, my friend, is your marketing dollar well spent.

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