Catalog Printing – The Real Deal

 equally difficult and easy to do.  It is entirely up to you if you prefer to do all the work or let a professional do it for you.  Should the budget be your concern, you might want to reconsider and hire a pro to still do it for you.  Ultimately you just might save even more with their help.  After all the designing and finalization of you catalog, take a few steps back and see how much you have done and what else may be needed to be done.

Before your catalog is printed, try to exercise some of these ideas before anything comes amiss:

• Understand your product or services
Is your format and information easy to understand? Would your target market understand the language?

• Double check (or triple check)
Are there misspellings? Grammar slips? Typing Errors? Was there Wrong information written? Are there dark spots or irregular flaws in the draft?

• Review pictures
Are the pictures in the correct places? Are they pixilated and you obviously need higher resolutions? Are the edits obvious or not nice to look at?

• Bleed (the edges of your document) and Trim (the final size of the document)
Do you have white lines framing your entire catalog? Extend all sides by 1/8 of an inch to give allowance to the cut.  Cuts are normally done in between the Bleed and the Trim, so remember the 1/8 rule.

• Sizes
Do you want your catalog to be portable? Or do you want it to look like a regular magazine?  Do you need to mail it?

• Finishing
Do you want a glossy finish? Or do you want at a page that is protected from accidental tearing or water spills?

• Truthfully rank your products / services
Is your theme or color scheme appropriate for your products or services? Perhaps your product is intended for the masses and your preferred layout and colors are a bit too fancy?

After catalogs you need to address several things as well:

1) Likability
Is your catalog attractive enough to get a persons attention and read it?  If not, you may need to reevaluate your designs and color scheme.

2) Usefulness
Are the products or services you are presenting beneficial for the readers? The only time people continue to read is when they find something interesting or something useful in a catalog.

3) Longevity
Are the papers used in the catalog everlasting? Will it survive a number of page turns from curious readers? Having durable paper is the best bet for a good marketing tool.

4) Consumption
Were you able to distribute the catalogs to your target readers? What happened to your sales?

Whatever you do and how you want to do the Catalog Printing is essential for your business.  Take time to think about your target market and what you believe they want.  Collate your own ideas together with what your target market might like then draw it in.  Share this with your Designer and let them finalize the design for you.  Most Catalog Printers have their own designers or editors so make use of this service too.   Your Catalog will surely go a long way if you take careful measures.  Slowly but surely is a good way to go with Catalogs specially because you need to recheck everything before you reproduce your effort.