Confessions of an Expert Catalog Printer

I have been doing catalog printing for years now, and for you new ones out there, I have a few confessions that you may want to hear about. It is not actually complicated or hard to print catalogs so you do not have to be afraid.

Especially in this day and age, catalog printing is a cinch really. Therefore, to ease your mind on the seemingly daunting but actually fun and easy task of printing catalogs, here are my confessions as an expert catalog maker for many years.

1. Designs are several times easier to do today – My first confession is the one that you should take to heart. Designs today are several times easier than it was years ago. Now, with digital technology, you can use digital cameras to get images, use digital image editors to enhance and edit them, while desktop publishing office applications will help you with your layout easily. Everything can be done through computers and advanced printers today making things faster and easier.

So do not be afraid of printing. With the right computers and tutorials, anyone can create with simple tools and wizards.

2. Printing today is really better – Another important confession that you should know is that printing today is really better. You do not have to go anymore to the printing company shop or factory to get your designs. You can have the whole process done online. By logging on to these online printing websites, you can easily develop your own designs, and send them for easy printing. You will still get your own personally designed catalogs delivered to your house for an affordable price after a few days. It will arrive faster, look better and generally help you a lot in your work. Thus, it is really a good investment nowadays.

3. Full color catalog printing, always! – Now here is a confession that you must definitely repeat. All experts print in full color and you should too! Full color is THE only choice since it is only with color that the content and images can be impressive enough to get people to respond. Black and white printing will just look boring today and most people will not really pay attention to those uncolored ones too much. So print always in full colors for catalogs. It is a must!

4. Focus on images and headlines –Next, here is an important expert confession that you should know. All you really need to focus on in printing catalogs for business promotions is to focus on the images and their headlines. The better quality the images are, the more people will look through the full color catalogs. In addition, the more interesting the headline for each product in the catalog is the more chances that people notice that product and buy it. So pay close attention to your images and headlines to get people to respond.

5. There are always cheap options printers do not like you to know – Finally, here is one big confession that you need to know. There are always cheap options that many printing companies conveniently omit in the discussion. Always ask questions and explore your options for printing. More often than not, if you persistent and thorough, you should be able to get those cheap options in catalog printing. So test it out!

Great! I hope these confessions have made you realize many important things about printing great color catalogs. Good Luck!