How to Plan Your Brochures Properly

You will be placing your business at a lead if you will place all your energies and effort to designs. These brochures are among one of the most full and cost effective manners for you to make your business image and offer details and information about your business products and services. Always keep in mind though that these things can only be effective if they are correctly designed and printed. To further enhance your knowledge about these things, below are some of the ideas and tips that you can always keep in mind.

• Always plan your business message or content in the right manner – like all other promotional tools, a handout has its own boundaries. You only have four to six parts of the paper material on which you can lay your business content. With the accessibility of data about your business, it is necessary for you to only select the best one to include. Or else, you will end up with cluttered images and small fonts that will poorly affect the looks and effectiveness of your print materials. Part of designing these print materials usually involves the choosing of only the best message or content. This can usually include your business service, business slogan, business site and competitive advantage.

• Design with output in mind – the paper size is considered as one of the most vital factors that you must do early on. This is because the size has a large impact on how the images and text are rendered. Decide if you want to use the common or the standard 8.5 by 11 inches, and if you want it folded once or twice or if you want larger paper size. Once you have the paper size and folding specs, it is a must for you to choose images, designs and fonts that suit best. If you do not start with the end in mind, you can also shrink or stretch your design elements, which may distort the outcome.

• Always be creative with the front panel of your print materials – the most crucial part of your print material is the front part or panel. This is the first place that most readers see and will convince and lure them to either pick up your marketing materials or just go pass it. Therefore, it must be the part that must have most of the creative attention. Most of the time, it is best to place images and catch phrases in the part and steer clear of the substantial fonts and  small text.  Overloading your clients and customers with details and information on the front part can usually turn them off your print materials.

• Utilize high resolution images and graphics – if you want to make sure that your print materials will always stand out among its competitors, only place high resolution images on it. Anything that is above 300 dpi is the best choice that you can consider.

• Use great colors – finally, your print brochures will only be effective and at the same time attractive if, you will include great color on it. There are a lot of colors that you can choose from.  However, when choosing the colors for your print materials, always make sure to only use the color that will suit best and will compliment your business theme.