Inexpensive promotional ideas – promotional mugs

Companies or organisations looking for inexpensive promotional items for giving to customers, prospects and employees often turn to promotional mugs. Even at the lower end of the price spectrum there is a wide choice of styles, colours and materials available, including ceramic mugs, earthenware mugs, acrylic mugs and recycled plastic mugs.

Mugs are inherently useful which makes them appreciated more than many other types of merchandise. For most people, hot drinks such as coffee, tea, hot chocolate or soup are a regular feature of their daily routine. Promotional mugs are therefore often used several times a day, which ensures that the company name, logo or brand message is seen repeatedly.  

The large print area around a mug provides the perfect space to advertise a company’s products or services. These are indirectly viewed each and every time the mug is used, or even when it is sitting idly on a desk. Compared to more costly traditional media such as television, radio or print, promotional mugs offer great value for money and a high level of exposure.

Branding options for promotional mugs include direct screen printing, silkscreen printing, laser etching and digital printing.

Because promotional mugs have a low unit cost, they are ideal for company events or trade shows where a large number of items are needed as giveaways. Unlike other less valued promotional products, mugs are rarely discarded but kept for use in either the home or office.

Inexpensive, functional, durable and with universal appeal, promotional mugs are perfect promotional giveaways.