Points to Remember when Ordering your Bookmarks

Every business owner aims for an effective and compelling marketing campaign. Although that would be easy to achieve to some businesses, others would have a hard time creating a winning campaign. A successful marketing campaign though doesn’t require a lot of investment. If you have been to believe that you need to invest on expensive materials to carry an effective campaign, then you need to change your belief. There are actually plenty of inexpensive marketing materials you can use that would give you remarkable results.

If your goal is to keep your business in the minds of your customers and prospects, a good promotional material to use is bookmarks.is not an expensive task. Even when on a limited marketing budget, you can easily create your own bookmarks. What’s great with bookmarks is that they are materials which your customers can actually use. If most of your customers are booklovers, they would surely love your material and keep it.

You can actually distribute your materials in any way you want. You can hand them out personally to potential customers or drop one in the bag of every customer who purchase from your store. You can also include them in your mailers or hand them out as giveaways. Whether there is an occasion or not, bookmarks would serve as an ideal marketing tool.

When you consider the result they offer, you will realize the importance of bookmarks. They will give you good return on investment while getting your business name in front of a large audience. The following are important points to remember when ordering your own bookmarks:

• Paper stock. It’s important that you consider the paper stock to be used in your material. It should be durable and high quality so you are able to give your business a professional and credible image.

• Color printing. It would be best to invest in color printing to make your materials look attractive. Color printing is no longer expensive these days. Even when on a meager budget, you can effectively create color bookmarks.

• Logo. It’s important that you include your logo in your . As the main material designed to promote your brand identity, you need to make sure your logo is present in all your marketing materials especially your bookmark. If you don’t have your own logo yet, you need to create it today.

• Images or pictures. If you will include images in your layout, make sure to limit it to only one. Remember that there is not enough space in your layout to include several images. One would be enough to deliver your message and business image. Use high quality images so your material looks as incredible as possible.

• Flip side. It’s important that you make use of both sides to have enough space to put your message and contact info. You can concentrate your message on one side and your contact details on the other side. Just make sure to design both sides attractively so no matter which side your customers look at they will find your material attractive. It would be best to put your business name and logo on both sides to promote name retention.

• Tassel. You can add tassels in your bookmark to make it more appealing. It can be a string or ribbon or anything that will make your material look unique and creative.