Why embroidery instead of other methods like silk screen-printing? It must first be emphasized that silk-screen printing has its fair share of benefits so the choice between the two often boils down to the budget. Read on to find more about this topic.
Businesses must promote their brand as well as their products and services for obvious reasons. Brand awareness can make the difference between being the leader or the loser in your market niche – and you know which category you want to be in. Such a strong sense of brand awareness among your target consumers can be achieved via several methods including the use of embroidered promotional items.
Why embroidery instead of other methods like silk screen-printing? It must first be emphasized that silk-screen printing has its fair share of benefits so the choice between the two often boils down to the budget.
Still,
embroidery is a preferred option among businessmen despite its relatively higher costs for several reasons. First, the resulting embroidered part of the promotional item has a more interesting texture than silk screen-printing. You can request for thicker or thinner thread on certain parts of the design for highlighting purposes.
Second, the promotional items can be delivered in a faster time than with other methods. This is because the technology used is already computerized, unlike screen-printing where certain aspects of the process are still made by hand. In embroidery, the design can be as complicated as you want and the digital system can deliver on it.
Third, embroidery has a luxurious appeal to it than screen-printing on fabric. Such an appeal may stem from the fact that old-fashioned embroidery was a craft and, thus, its products were more expensive in the market.
The only downside to embroidered promotional items is the price. Then again, when the recipients of your promotional items appreciate their beauty and practical value, your investment will be recouped via stronger brand awareness and recall. Your recipients will think of your business in a more positive light because your promotional products made them feel valuable. The more they feel this, the more they will return again and again.
Yet another benefit of using embroidery on promotional items is the fact that it can be used on virtually all types of fabrics. You can order your brand and logo on just about anything - polo shirts,sweaters,sweatshirts,t-shirts, lounge shirts, vests, cardigans, jackets,coats, blazers, scarves, caps and hats,crewneck vests, golf wear, hats, knitted shirts, patches, socks,washcloths, towels,tote bags, and aprons. Name your fabric and it can be embroidered with any design.
Don’t forget to give these promotional items to your partners, employees and suppliers. All of them are, after all, your partners in pulling in the business.
