I once heard someone define ... as being "truth well told." By this ... ... Ted Nicholas is an absolute genius because he knows how to ... the truth in the most ...
I once heard someone define advertising as being "truth well
told." By this brilliant definition, Ted Nicholas is an absolute
genius because he knows how to dramatize the truth in the most
compelling and memorable way. He does this simply by using choice
words and phrases.
It's no wonder that sometime ago, Ted brainstormed a single
headline for a newspaper advertisement, and it successfully
pulled in over $75 million in sales over a period of several
years. It's also no wonder that he achieved almost $25 million
in direct mail sales of one of his books, and he is often called
the 500 Million Dollar Man, having successfully marketed over
$500 million worth of products in 49 different industries.
Does Ted Nicholas have the magic touch? No, but what he does
have are magic words.
Ted claims that you are only 17 words away from making a
fortune. He's convinced that his book, "Magic Words that Bring
You Riches," will enable you to earn several hundred thousand
dollars a year.
The book's promise was too fantastic to resist. So I finally got
a hold of it, and after I read it, I truly wondered why it took
me so long to find this amazing book.
The first few short chapters, which fall under the heading,
"Magic Words that Get You Everything You Want in Life" may not
be monumental -- but they're definitely useful in everyday life.
I picked up a few "magic phrases" I didn't know, such as how to
get the very best table in any restaurant; attract the opposite
sex; have clients or employers clamoring to hire you; fly first
class for the price of coach; or rent a Mercedes for the price
of a Ford.
After reading the last 23 chapters, however, I was positively
speechless. Ted shares his earth-shaking secrets for
accomplishing marketing miracles. Recognizing that different
words produce different results, Ted invested over $100,000 in
tests to discover magic words that produce the best results in
marketing. He dispenses these magic words freely throughout this
book. This is simply pure gold for anyone who wants to succeed
in marketing, particularly direct response marketing.
"Ted's strategies earned me over $1,000,000 last year!"
--- Mike Enlow, Masters of Marketing, Magnolia, Mississippi
Although I'd like to explain the phenomenon behind these magic
words, I'd rather you hear it straight from the horse's mouth -
so I'm going to let Ted explain how he discovered these powerful
words and phrases - and how you can use them to market
successfully.
