Three Honest Arguments Why You Shouldn't Trust Advertising Agencies To Write Your Advertisements

This brief article is composed especially for small business owners. For anybody who is in business and are considering undertaking any kind of print ads whatsoever. Don't do anything at all until you have read this page completely from beginning to end. It might virtually save your business thousands of dollars in unwarranted advertising costs. In this brief article I'll be describing precisely why the large advertising companies are doing you an injustice by not supplying you with as good a service as they really should be. You are going to see that when you read this advice it will completely make sense to you and you're going to ask yourself why you trusted your hard-earned money with these people in the first place.

For starters, you have to realize that advertising agencies are much like every other business, they're out there to make money. In advertising and marketing terms this would mean selling ad space. Do not be surprised when the advertising representative suggests you go for a bigger advert with more color in a more featured location. A good number of people get caught in the trap of believing they are doing this with your best interests in mind, but the simple truth is they simply want to get a higher commission. Don't get into this trap. If you do work with one of these firms ensure that you have a specific idea of what you're looking for before you decide to phone them and don't let them try to upsell you. Believe me, they're scarily effective in doing this, so be aware!

The next reason makes even more sense as opposed to the first. Just consider it for a moment, just how can any marketing company tell whether or not the advert they designed on your behalf is effective or not? With regard to roi, an ad is only truly as good as the final results it provides, namely the total amount of new enquiries, telephone calls or foot traffic for your business. So how can the advertising agency check this response? Quick answer, they can't. There's absolutely no way that any ad company can say for sure if the ads they make are actually performing. Sure, they may be applying industry best practices, though things will most likely never get better if they can't tweak the advertising campaigns against what works and what doesn't give good results. The only real way to do that is by testing continuously until you find the most effective outcome.

Finally, the last reason why you shouldn't trust advertising agencies is simply because most of the time they think you're an idiot. Allow me to explain. Let's say you run an advertisement and it does not generate any business at all. The most common response you will hear is something like this "you've got to keep running the advert and things are going to pick up before long". Some might even say that buyers require more time to become accustomed to the branding or to allow the message to get across. These people can be extremely persuasive when they want to be, still really when you consider it, it doesn't make sense in any way. If an advertisement gets a bad result once, you'd be an absolute idiot to do the exact same ad again. Though, that is what they'll say because these businesses still want to have your hard-earned dollars, but they are going to try to get out of writing your company a different advertisement whenever they can because it means additional work for them and they've already gotten the compensation from your fee, therefore there's no point.

Your best choice is almost always to write the advertisement yourself or have an in house designer or specialist to design one on your behalf. Monitor, test and re-write as often as you have to until you get it right.