With the information age upon us, it seems that everywhere we look, there is someone trying to make a quick buck with a new or re-invented business idea, new promises or a different angle. You’ll see a number of businesses doing pretty well, but more often than not, you’ll come across businesses that are struggling to succeed. This article reviews six of the key considerations for a successful business.
In some instances you’ll see businesses operating for just a few months before disappearing completely. One thing that should be clear to most, is that simply jumping into a business with nothing more than an idea and without thinking it through, and having a clearly defined strategy will not make you money.
Sales are getting increasingly competitive, and businesses are struggling to differentiate. An overriding way in which to overcome the difficulties that result from this is to remember to offer more in value than what you expect to get in return. This does not mean that you have to give an equal amount in money, what it does mean is that you have to exceed the value that your clients would expect for the amount of money they have paid. Another way to get a head-start is to be willing to put in the time and effort that is required to turn your business into a success. As much as you want the success, that’s how much you have to be willing to work for it!
If you are willing to put in the effort, especially at the beginning and you start out strong, it will help you in the long run. In addition to this, if you have a good product, which is accompanied by great value and customer service, it won’t take long for the word to spread, and customers will come to you! Don’t misunderstand and think that you don’t have to spend time on advertising as well though… remember that if people don’t know about what you offer, it doesn’t matter how great it is, you’ll lose out on potential sales.
Here are six key points to bear in mind that will ensure that you offer products and services that will generate repeat sales, keep the customers coming and ensure business success:
If you ensure that your product and service development as well as client engagement and sales strategy are developed with the above six points at their core then you really are onto a winning strategy for business success.
Aiming for Work-Life Synergy
‘Men for the sake of getting a living, forget to live.’ Margaret Fuller In all likelihood you’ve been there… and you may have seen generations of your family and friends go through the same! You’re working endlessly, but find that you have so little to show for it!
Being Your Own Boss & Low-Cost Business Start-Up Ideas
So, you’ve thought about making a change and being your own boss… and you’ve probably second guessed yourself and been frightened off by the lack of ‘security’ and ‘guaranteed income’ that a JOB brings … Well, I’m here to tell you that the security of fixed employment in a large company or well-known institution is a myth. I used to believe the myth for quite a while, even when moving from project to project, but thankfully my entrepreneurial spirit kicked in and I saw the light! (and the freedom!)
Never Give Up Never Surrender
Our greatest glory is not in never falling, but in rising each time we fall.’ Confucious Hurdles in life are inevitable. If we didn’t have them, we wouldn’t appreciate our accomplishments nearly as much. It’s sort of like my experience of the weather now that I live in Britain… With the frequent rain, I appreciate, (and actually cherish!), sunshine so much more than I ever did when I lived in South Africa.
