Import mitsubishi 2011 marketing way

In 2011, China's automobile industry lasted 10 years of infinite scene to an abrupt end. Purchase with preferential, energy saving huimin subsidies industry gradually exit stimulus or raise the threshold, this round of economic crisis, from policy began in promoting China's auto production and marketing will stimulate and push to the world peak of growth, has begun to show clear signs of. At the same time, the SUV market hot but and integral passenger car market slump produce bright contrast, 21.6% of the SUV sales year-on-year growth is far higher than the overall market growth, industry insiders predict, will be more than senior SUV every car, become our country in the second tier important segments of the market.With the boom of the market and the SUV consumption tendency to gradually in the trend of high-end models transfer, mitsubishi emergence as the import market segment of one of the fastest growing brand. In February 2009, mitsubishi car sales (China) Co., LTD formally established, when sales to 12000 cars; In 2010, 100% of the mitsubishi realize leap-forward import growth, annual sales to 25000 cars; By the end of 2011, the import mitsubishi has to dazzle, outlander ASX strength, bound, PaJieLuo EX strength, smooth, PaJieLuo this four strength of suvs to rely on, in the senior import car market set up "SUV experts" image and status.Focus on every year a new SUV field modelsActive in the Chinese market and many of the joint venture, import brand is different, mitsubishi and no will import in the current target the biggest selling compact and senior car market, instead of focusing on SUV field, every year, introduced a new model: young fashionable ASX strength, urban allround SUV dazzle outlander EX, industry, the main strength high performance-to-price ratio cross-country route, the PaJieLuo strength chang and high-end battle-hardened PaJieLuo suvs, formed the cover high school together low-end segment market, full meet different needs and purchasing power consumer SUV models echelon.Based on their own advantages clear characteristics of brand positioning, import mitsubishi market in China is the prerequisite for success. As a hung "performance, cross-country, champions" and so on the label brand, mitsubishi can't stand also won't like other companies, in order to increase sales and market share and will those mediocre, boring products to the market. Whether the panoramic sunroof fashion loaded SUV ASX strength dazzle, or focus on high speed, strength of the cross-country PaJieLuo chang, you can learn from them feel MMC for product unique character unremitting pursuit.Deep end of the way more Chinese promotionIn the increasingly fierce competition of the Chinese car market, achieve success can't just rely on hardware products to fight, a carrot and stick approach is a must. In 2011, the rich again suvs lineage in promoting the import mitsubishi across process on the road, pay more and more attention to the consumer to brand awareness, let consumer directly involved in the wake of the brand is undoubtedly the most effective propaganda.As a high performance, sports, cross-country representatives, according to its own products imported mitsubishi core selling point and advantage, in guangzhou, xian, chengdu, hangzhou to wait for more than 10 cities, held around "feeling, move, force" driving the concept of science and technology the opportunities of driving experience. Through the "feeling, move, force" take experience will, consumer can take the professional riders driving cars imported mitsubishi, straight line acceleration in sections continued through the serpentine after pile, 45 degrees big super high on the seesaw, steep slope, wave road, big side slope and many other copy cross-country road conditions section of obstacles. At the same time, each test drive cars are equipped with a car DVD commentary personnel, more stereo for off-road fans to introduce the characteristics of the mitsubishi cars imported with outstanding place.In addition to "feeling, move, force" predestined relationship will experience outside, the throughout the country at all levels, also make more consumers show contact to import and mitsubishi SUV unique charm. Mitsubishi car sales (China) Co., LTD, deputy general manager minoru righteousness, said: "mitsubishi brand for many Chinese is not strange, but for MMC impression may not be so deep, to attend a regional auto show to arouse the Chinese consumers for MMC brand memory very helpful. I often can see many middle-aged import mitsubishi booth in stop, can call out PaJieLuo name, and with interest to we ask now of PaJieLuo is what generation, visible mitsubishi cars in China or has the certain mass base. In the future, we will continue to participate in major cities of the motor show, held at all levels for more consumers to understand and experience personally MMC opportunity."To enhance customer satisfaction 2012 ahead steadilyAfter nearly three years of development and construction, imports mitsubishi has 115 home sales serves store, and construct a nationwide all provinces and major cities service network. All sales outlets in formal business before, must be through the Beijing, chengdu, guangzhou training center of learning and assessment, located in Shanghai's large training center will also be put into use in 2012.For the vast majority of Chinese consumers, service quality is the core factor of affecting the purchase behavior of one. As the original import sales models of enterprise, the import mitsubishi in ascension before and after sale service under the foot of the trouble. In addition to EVO outside, all is 2012 of suvs, quality assurance period in the past two years or 50000 km extended to five years or 100000 kilometers, be worth what carry is, the extended warranty for the vehicle is after all parts quality assurance, not now, most of the major parts of the provisions for the brand of quality assurance.The original import models for the most popular outside the apart from the price, is about to belong to maintenance far off supply of backup camera parts speed. In order to solve the problem of time waiting for customer service, import mitsubishi in Shanghai build a very large spare parts supply center, and from November 2011 to begin, promised to emergency parts in 36 hours order sent to dealers place, to ensure that can bring the customer can "restoration".