A Tale of Promotional Mouse Mat Success

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 Judy was a 48 year old divorced beautician with a floundering business.  She was suffering from the emergence of a newer, more “with it” hair boutique that had opened a half mile from her own.  She still had a few of her die hard clientele who she knew would support her through thick and thin, but she needed to get some new traffic flowing through the shop that would help her get back on solid financial footing again. 

One day one of her regulars told her about how much success her nephew had experienced when he began using mouse mats to promote his new landscape business.  She told her for a small investment, he had managed to get word of his work out to the newer suburbs where yard care was left to those who didn’t go into offices nine to five.  Judy considered this and decided to try it herself. 

With careful consideration of what she would have her printed mouse mats say and more importantly, how she would go about distributing them, she placed an order.  A week later they arrived and to her delight, they looked great.  She had come up with the plan to take these to some of the higher traffic areas in town and ask them to use them.  She left them at the public library check out desk, grocery store customer service desks, car service customer areas, and anywhere else she thought would be a place where people who were waiting in line would have an opportunity to see her advertisement, so smartly printed on the top of the mat.  She was most proud of the decision to leave these with the local motels to use and potentially get the business of travelers in town for a short in time, but in need of a trim or highlight.

Within a few weeks of her mouse mat distribution, Judy began to notice that her business was picking up.  When she acquired a new client, she was careful to ask them how they had heard about her shop.  She was elated to learn that many of these people had read her advertisement at the public library while waiting to check out books.  There were a few who had heard by word of mouth from people who had seen the mouse mats.  Judy learned the valuable lesson that by using the idea of advertising through printed mouse mats, one can have a business saving experience!

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