Displays with Casters Add Many Choices

Retailers are constantly rearranging.  It's not always easy to tell where the best places for your displays will be, and your opinion about that might change from day to day.  It can be frustrating to figure out that a display would work better in a different aisle of your store, then have to push, pull, and drag that heavy display across your floor to get it there.  It's not the best use of your time or your back muscles.  This is why displays with casters are a logical way to go when you're organizing your displays.The major benefit in having displays with casters, of course, is the easy movability the wheels add to otherwise unwieldy set-ups.  Displays with casters add many choices: big ones, like, "Where's the best part of the store to put this?" and small ones, such as, "Should this be closer to the wall or a little further out?"      As a retailer, there are several things you need to consider when you're placing your displays, and those things may change from day to day.  The following are just a few of those important considerations.

• Traffic Flow.  Should those impulse buys go right inside the door, or closer to the register?  Should seasonal items have their own section, or be interspersed with the regular merchandise?   You have a lot of choices to make, and displays with casters add many choices to your arrangements.  It's easy to change things around every day if you need to, while you gauge traffic flow and figure out where your displays will be the most effective. 

• Complementarity.  Displays are often most effective when the items they feature are combined in the customer's mind with other complementary items.  But it's not always easy to know which items go together most effectively.  For example, would the chocolate syrup sell more near the milk or the ice cream?  Displays on casters help you figure these things out through trial and error, without having to keep things in the first place you put them because they're too hard to move.

• Focal Point.  Put a display in just the right place, and everyone sees it, stops at it, and walks away with a few of its items.  A few inches in any direction, and that focal point is lost; people walk right by without a second glance.  Displays on caters add many choices to your placement in terms of focal point—the wheels allow you to adjust the placement of your displays easily and quickly.  That makes it possible to enhance the visual impact of your displays.

If you're a retailer who cares about maximizing the effectiveness of your displays, nothings gives you more choices, or makes the trial-and-error process easier, than displays on casters