In a move that promises to transform the online home rental landscape, ForRent.com, a premier destination for apartment seekers, has entered into an exclusive partnership with Homes.com, a leading real estate platform. This collaboration is set to offer consumers a more comprehensive array of rental options, significantly broadening the scope of listings available to those in pursuit of their next home.
The real estate market is constantly evolving, and with it, the preferences and behaviors of consumers. Recognizing this shift, ForRent.com, a key service of For Rent Media Solutions™ and a division of Dominion Enterprises, has announced a strategic partnership with the newly revamped Homes.com. This alliance is designed to cater to the growing number of consumers who prefer renting over buying, providing them with a wider selection of rental properties to consider during their online search.
Recent studies underscore the changing attitudes towards homeownership and renting. According to a June 2010 study by the National Apartment Association, a notable 76 percent of consumers now view renting as a more favorable option than owning a home, marking a 5 percent increase from 2008. This sentiment is further supported by a Harris Interactive study, which found that 25 percent of individuals planning to move within the next three years intend to explore both rental and purchase options.
Terry Slattery, president of For Rent Media Solutions, emphasizes the importance of adapting to these consumer trends. By partnering with Homes.com, which ranks among the top ten real estate sites as per Hitwise, a global leader in online competitive intelligence, ForRent.com aims to enhance the visibility of multi-family housing listings and reach a broader audience of potential renters.
Hitwise has also reported a significant uptick in the search term "homes for rent" compared to "houses for sale" between July 2009 and early July 2010, indicating a growing interest in rental properties.
Based in Norfolk, Virginia, For Rent Media Solutions is a division of Dominion Enterprises dedicated to serving the multi-family housing industry. It offers a comprehensive suite of products and services, including For Rent Magazine®, ForRent.com™-The Magazine, and a selection of other publications and websites such as SeniorOutlook.com, CorporateHousing.com, and ParaRentar.com. With over 50,000 apartment listings nationwide, For Rent Media Solutions is a go-to resource for finding apartments, townhouses, condos, duplexes, studios, and lofts. The company's mobile suite also enables apartment hunters to search for their next home on-the-go and share listings on social media platforms.
Homes.com, also a division of Dominion Enterprises, is a prominent provider of real estate marketing and media services. Each month, over 5 million homebuyers visit Homes.com to search an extensive database of properties for sale or rent, connect with local real estate agents, and access valuable home buying tips. The platform offers real estate professionals top-tier advertising solutions to reach active homebuyers.
Dominion Enterprises is a marketing services powerhouse catering to various industries, including automotive, real estate, apartment rental, and employment. The company offers a wide range of technology-based marketing solutions such as internet advertising, lead generation, CRM, website design and hosting, and data management. Dominion Enterprises operates over 40 leading websites, attracting more than 17.6 million unique visitors monthly, and publishes over 280 magazines with a circulation of 2.4 million each week. The company's headquarters are in Norfolk, Virginia, with a workforce of 4,900 employees across more than 186 offices nationwide.
For more information on the partnership between ForRent.com and Homes.com, please visit ForRent.com and Homes.com.
Erica Campbell Ascends to Director of Marketing at For Rent Media Solutions
Erica Campbell, previously the Senior Manager of New Media Marketing at For Rent Media Solutions, has been elevated to the role of Director of Marketing. In her new position, Campbell will spearhead consumer marketing strategies for both For Rent Media Solutions and its affiliate, Homes.com, enhancing the company's presence in the multifamily housing sector.
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