How Can Qr Code Payment System Aid Small Businesses?

Dec 14 23:15 2020 Apoorva Hegde Print This Article

Read this article to know how small businesses can aid QR Codes for better sales, improvement in ROI, and help the business overall. 

 

 

A diverse change in the business,Guest Posting small and large, has increased seamless payment applications’ demand. The digital transformation has shifted a broad base of potential customers to online payment. It is one of the primary reasons that even small businesses need to adapt their working.

 

QR codes are such tools that have assisted in the smooth shift. Allowing the small business and local stores to receive payment and making quick shots has increased their business and facilitated a smooth working capital flow.

 

Additionally, when the world faced a lockdown due to COVID-19, the small businesses thrived to survive due to social distancing norms. The online payment by QR Code solved the problem, and merchants were facilitated easy payments without being in contact.

 

QR code has widely changed the business landscape, and this post will talk about the benefits and advantages that QR code adds to small businesses.

 

Why Do Small Businesses Need QR Codes?

 

Before we understand the need for QR codes by small businesses, it is essential to understand what QR codes are. In the most generic terms, QR Codes are the black barcodes or squares arranged in the square grid on a white background. The texture contains a large piece of information that is unique for every QR Code.

 

Looking at the basic features, one can select any of the two QR codes. A static QR code that contains the payment URL placed inside and a dynamic QR code that is editable and loaded with extra features that suit both customers and merchants.

 

While both the QR Codes serve the same purpose of bridging the gap between online and offline payments, the support offered to small business houses in the locality is immense. In a nutshell, the QR code is the most convenient and customer-friendly option that a small merchant can easily install and use.

 

Simultaneously, the increased need for safety and the social distancing norms have increased the home delivery option, which needs a facility to make a quick online payment. The Custom QR Code has turned out to be crucial in the post-pandemic era, and since this can be printed and given to delivery agents, the chances of embezzlement can be eliminated.

 

To better understand, let us quickly look at the QR strategy and appreciate its support to small businesses.

 

  • Ease Of Serving

 

QR codes are the most efficient means of contactless and swift payment. In the pandemic and post-pandemic era, the need for the tool to reduce disease spread is a must.

 

While the small businesses are mostly local merchants, the risk of them being in contact is high. Simultaneously, making and receiving payments single-handedly can delay the working and cause a negative impact.

 

With the QR codes, one can get an inflow of payments seamlessly that improves the business's overall service quality.

 

  • Better Visibility

 

Visibility is highly required for a business to grow. It means that the companies now need to go online and promote themselves. The need for mobile applications is a handy tool to check the products and order online.

 

A QR code must create online visibility and promote the mobile application or increase the downloads. Printing the same on the flyers or newspapers in advertisements or just posting on the website or social media can increase the downloads and reach potential customers.

 

With the QR codes, the customers can quickly locate the business house and boost the in-store traffic.

 

  • Customer Feedback

 

Feedback is crucial in every aspect. Be it business or personal life, feedback helps to grow and overcome pitfalls. It helps a business to know the pitfalls and improve them. A company that has just picked up or a small business will need constant feedback.

 

The QR codes printed on the flyers, receipts, or labels can help get valuable feedback. It means a business house can link the QR code to the feedback form and easily record the customer response.

 

  • Increase Loyalty Card Subscribers

 

To stay ahead of others, the concept of freebies and gifts is increasing. Various businesses are moving towards offering loyalty or membership cards to increase customer stickiness.

 

Incorporating the QR code on the loyalty membership card can increase the customer base. Also, linking the code to advantage programs like better discounts and offers to the card subscribers will benefit from building a loyal customer base.

 

Making the use of QR codes rewarding and engaging for customers is an excellent way to influence potential clients to use QR code scanning in the future.

 

With a QR code strategy, small businesses can simplify the process of receiving payments and recording them. It can also increase the loyalty and the stickiness of the customers. The QR Codes with logos are not only affordable but also adds a unique identity to every business. 

 

It has enabled the small business to run and operate efficiently and effectively during the pandemic to ensure a smoother functioning post-pandemic period.

 

How Can QR Codes Benefit The Small Business?

 

QR Codes are quite essential for every business in the current scenario. While there are a few public benefits that the QR code offers to all the users, there are a few specific benefits that vary from industry to industry.

 

The general advantages of the QR Codes are:

  • It facilitates storing a large amount of data.
  • It is easy to scan from any surface like paper or even from the webpage or social media.
  • It is dynamic and can easily be read even if a little part is damaged.
  • Being in the encrypted form, it is a safer tool.
  • It can be customized to suit the need and purpose of the business.

 

Now, let us move ahead to know the benefits that the QR Code offers to small businesses. 

 

  • Instant Payments

 

This is the most significant advantage of the QR code for business. It allows speedy and seamless payment as compared to any other mode. Allowing payments by just scanning the code, only a few minutes are required by the client to complete the process.

 

Additionally, a quick confirmation of the payment receipt ensures better accounting and management by the business.

 

  • High-Level Security

 

While making any online payment, security is the primary concern. The QR Codes use encrypted codes that offer a high level of protection. The data is transferred in encrypted form, reducing the chance of data loss while moving.

 

With the minimization of data loss and security breaches, the QR Code is the most acceptable online payment tool. A high level of security is key to smooth business operations.

 

  • Easy Setting Up

 

Setting up the QR code does not require much infrastructure. A code printed on the paper is sufficient to start receiving the payment. With no additional costs using QR Codes is extremely easy.

 

Simultaneously, from the customer's point of view, a mobile with a camera and QR code reader application is enough to make the payment.

 

  • Reduced Overhead Costs

 

Since the business is not required to buy any additional third-party hardware like a POS machine for accepting payment, the overhead costs of using the QR Code are significantly reduced. 

 

A printable and readily available solution puts you in front to start the payment acceptance in no time.

 

  • Reliable Solution

 

QR code payment is one such tool that eliminates the probability of errors. A foolproof payment system that uses the scanning of codes without entering any account number or any other details eliminates human error chances.

 

With the unique data stored in the pattern, the overall reliability of using the QR Code is increased to a great extent.

 

  • Utility Payments

 

On the one hand, where the Qr codes have eased the payments' receipt, it has also helped the small business pay the utility bills quickly without any hassle.

 

It has saved a lot of time and has enabled seamless services.

 

Qr code offers excellent assistance to various businesses. The extent to which the QR code is used in the economy is appreciable. From companies like fuel retailers, E-ticket booking vendors, toll payments, street vendors to various other micro-businesses, the use of QR codes is rising at an incredible pace.

 

Wrapping Up

 

Despite the business's size, the QR codes became a crucial business and marketing strategy. A low-cost and highly reliable tool has emerged to be a technological advancement that has accelerated at an incredible pace. With the ease of creating and using QR codes, developing a QR code strategy that fulfills the business plan is swift.








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About Article Author

Apoorva Hegde
Apoorva Hegde

Apoorva Hegde is a Content Marketer at MobStac.

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