From 2012 to 2018, manufacturers of consumer goods reduced the size of packages by 7–20% depending on the category, GfK Rus analysts found out by examining the purchases of 20,000 households. It's about packages that differ about a standard liter or kilogram.
Moreover, most often manufacturers, reducing the weight or volume of a unit of a product, only slightly reduce its value or even retain the same, experts say GfK Rus. For example, milk for many years in retail has been sold in packages of 920–985 ml, juices - 900 ml each, chocolates - 95–90 g each, cereals - 900 g each, etc.
In recent years, consumers have begun to better understand how much a kilogram or liter of products costs: in 2012, according to GfK Rus, there were 29% of such consumers, in 2018 already 47%. This means that playing on the fact that the consumer does not notice a decrease in the size of the package, and using it instead of increasing the price, is becoming increasingly difficult, Kokoreva says. In the future, reducing the size of the package may even lead to the fact that buyers will prefer those manufacturers who offer more for the same money or even at a lower cost for promotions, she said.
Some manufacturers of consumer goods in response to a decrease in customer income have reduced packaging by 7-20% in seven years, analysts at GfK Rus found out. At the same time, prices fell slightly or did not change at all.
Packaging of household products is of great importance for its implementation. The use of high-quality materials in the manufacture of cardboard packaging provides reliable protection of goods from damage, and also prevents pollution and the adverse effects of moisture and light on the quality characteristics of products.
Corrugated cardboard packaging for household goods will become an effective advertising tool. The bright company logo placed on the box will attract the attention of customers and emphasize the goods on the shelves of stores and hypermarkets. The combined combination of reliability, protection and advertising will be an effective tool to reach a new target audience and increase sales.
Packaging makes a first impression
Often people spend just a few seconds on product pricing. In such conditions, attractive packaging is the key to a high level of sales.
You can offer the highest quality product at a bargain price, but if it is hidden in unattractive packaging, you have almost no chance of success.
According to Business Insider, creating a first impression of a product takes about 7 seconds.
Let the world know your goods in person
Studies show that people aged 18–25 are 74% more likely to share a product’s photo of a package on a social network if it was purchased online. Moreover, almost 40% of consumers are ready to post on their social network page a photo of gift (or simply interesting) packaging from a particular product.
How do experts “pack” them?
The Starbucks logo - a green medallion depicting a mermaid - is hard to confuse with anything. Starbucks executives are committed to associating their brand with people with a family atmosphere. So, for example, at Christmas, standard cups are replaced with holiday versions with an original pattern.
You can offer the highest quality product at a bargain price, but if it is hidden in unattractive packaging, you have almost no chance of success.
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