How to get network marketing leads

A lead, or prospect, can be defined in a several different ways. One, a prospect can be someone who requests more information directly from you about your business or service. You can also get them through a third party such as a provider service or a questionnaire. A person becomes a lead once they have verified that they are interested in the business, or service you are offering. Most prospects are considered either cold market or warm market.

Cold market Leads are contacts that you have gotten from a third party, like a lead providing service, surveys, word of mouth or the phone book. Cold leads are often more difficult to convert because many people are skeptical of others that they do not know.

A warm market lead is a prospect that has contacted you directly to inquire about your business or service. In some cases, the person has been introduced to you by another business representative or a person you know directly such as a friend or a family member. Warm market leads are easier to convert because they are already familiar with your business or service.

When it comes to building a successful network marketing business one thing is for sure. You need prospects and lots of leads whether they are cold market or warm market, there's just no way around it.

These contacts and consistent prospecting are the lifeblood of a network marketer. Let's face the truth, without a steady flow of willing potentials to talk to, making money will be difficult. Because of the reasons stated above, we recommend that you concentrate more on warm market leads as opposed to cold market leads.

In the past, generating warm market leads has been difficult, but this new system has simplified the process. Another factor to consider is that most new contacts will not buy from you the first time, so you need to be constantly in contact with them once you have found them.