How to Go Closer to The International Brand

The London Olympics Games is proceeding in high period, and movement businessmen are also scrambling to gamble on Olympic marketing. But the movement brands large stock continued in fermentation. Not only the domestic brands, Nike and other international brands are also fighting in promotion strategy. In earlier time, the journalist came to a shop located in Shanghai Chang Ning District of Nike. An official of the store told reporters that the old style minimum discount is for almost 4% sales and the new ones are generally listing in the 8 to 9 folds. The reporter asked about the recent store sales, but the official said this cannot reveal. However, since journalists came in and left the Nike store, the customer is also few.
In earlier time, Nike's fourth season was released, according to the report in the fourth quarter, as the second biggest bazaar of Nike's Chinese bazaar, the sales income comes out sagging tendency. In this quarter, in greater Chinese district, Nike shoes, apparel, accessories and goods sales revenue is $667 million, matched with the third quarter it has dropped by 3.89%.  The earnings also shows, and sales of the opposite of Nike stock is growth. At the end of May 2012, Nike stock reached $ 3.35 billion. Compared to the previous quarter of $ 2.715 billion, the increase is 23.39 percent.
Ma Gang reporter of the Daily Economic News expressed that as inventory became more, a lot of things were not sold, and dealer must not purchase a large number of stock and orders reduced, sales are naturally slowing down. The sales slowdown is bound to further role in the inventory. Morgan Stanley reporters in the fourth season of 2012, Nike international coming orders growth slow down to 12% from 18%, particularly in China's orders from 20% to 2% growth sharply.
The world's second home plant of Nike flagship shop in Guangzhou Wan Outlets has started. In two days before starting, the whole goods on sales is that if the money is up to RMB 600, it will made $100 reduction favorable and 8 folds off on three folds. "I recalled the beginning two years, Nike goods is only seven folds to employees, and now a lot of commodities came to four or five discount" a customer said to the daily economic news journalist. Belle Global Group and Pou Sheng are Nike and Adidas  primary dealers, and the two primary dealers stress is very large.
Pou Sheng Group the middle speech by the end of March 2012 revealed that its stock has been 554 million US Dollars, to up 37.16% year by year. The report also showed that the Pou Sheng International Group operating profit is back yo 71.6% and $ 12 million from a year earlier. And in the tail of March the corporate deficit is $15.7 million. The corporate said the deficit is because of their efforts to reduce the backlog of inventory and growing discount to clients and improve sales discount rate. As of March 31, the company's brand agency business operating income decreased by 3.6% to $ 27.6 million over the same period of last year.