How to Use Store Fittings Effectively

Jun 12
07:54

2012

Max Muller

Max Muller

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The store front window is the best way to communicate between the store and the customers whether the store is open or not. The store window is ...

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The store front window is the best way to communicate between the store and the customers whether the store is open or not.  The store window is best to use store fittings such as mannequins and other displays to show the clothing and other merchandise in the store such as jewelry,How to Use Store Fittings Effectively Articles men’s clothing, electronics and more.The mannequin displays will help to not only personalize a display, help convey feelings of want, desire, and deep interest in buying the product. Potential customers can easily identify with the personality and style of the store and the mannequin looks like a person and helps them to have something that is tangible.  Mannequins that are able to pose a sporty atmosphere such as scoring a goal playing soccer and using wire to suspend the mannequin in the air will convey the same thing a human individual would be able to do.  This action portrays movement within the store’s window display.There are several types of mannequins store owners can purchase and these mannequins will be able to display different types of merchandise.  There are mannequins for everything such as men’s,  ladies’, and children’s along with displays of individual parts such as hands, heads, necks, legs and headless torsos.  Having a good display will help bring in those customers. For instance, having a sportswear part, the mannequins for sale would easily be setup in active poses.  Purchasing mannequins that would show these actions are the best idea.  Mannequins that are tanned would reflect the type of sports they are playing. The hair wigs for the mannequins should be cropped or short or have the hair tied back with ponytails.  Mannequins with long wigs are perfect for formal wear such as night or evening gowns and formal apparel.  Those mannequins would also have a conservative look and pose. If the store is catering to teenagers then they should use cutting edge looks on the mannequins.Another important thing to look at is the creative mannequin positioning poses.  These store fitting mannequins whether they are floor or window displays should be done in a creative and very artistic way.  Using one’s imagination to create something that is out of the norm will catch a potential customer’s eyes.  Mannequins used in a window display allows for the store to advertise daily at all hours from morning to night.  The showcase of the merchandise, for example, clothing, will allow the store owner to use mannequins to grab customers into their store.  It requires creativity and some artistry to create a unique focal point for the window display.  The mannequin’s outfit should be complete.  Keep in mind that the mannequins for sale don’t need to be boring but instead can be interesting and fun.  For instance, use two or more mannequins, moving their arms and legs to show action such as walking together just like what customers do in their daily lives.  Another idea store owners can do with their mannequins is to move them around regularly or at the most once per day.  This will attract customers instantly as they are taken by surprise that the mannequin has moved and they are seeing the clothes in action.With the mannequins creating a sense of movement with the clothes, it gives them a visual treat or experience each time they walk by or stop by to stand and look at the clothes and other merchandise on display in the window. Setup the mannequins to do different activities such as dancing, or even fighting over a scarf or other merchandise that is on sale.  Customers will be able to see the other store fittings the store has which helps to create an inviting invitation into the store.

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