The strategy for overcoming this objection is to show your registrants how little time it will take them relative to the amount of benefit they will derive from attending.
Return on Time
Spell out for your prospects how they will save hundreds of hours of time because of what they will learn at your event. You can help them do the math; show them that the time they invest with you will translate into weeks of time savings for them in their current jobs. Show them how you will give them the tools to work smarter, not harder.
More Times and Locations
If you offer multiple dates and locations, your prospects will feel it's easier to get to your event and to schedule the time. This is why regional events can end up being more popular overall than an annual conference or expo. For your regional events communicate that attendees get educational benefits of a national event with the convenience of it being in their backyards.
More Learning Options
You can also make it more convenient for your prospects to learn by offering other options such as online events, videos, CD's, and books. If they don't have the time to attend, they may find it easier to purchase one of these options from you.
The Meeting Planner's Online Advantage: The #1 Myth about Online Registration Systems
We hear it over and over again. It's the number one myth about online registration systems that keeps many meeting planners from making their lives easier and their events more successful.
The Meeting Planner's Online Advantage: 6 Ways to Reduce 55% of Your Daily Workload
Industry-expert Corbin Ball estimates that only 20% of meeting planners are using online registration to its real potential. Meeting planners that are managing registrations using paper, emails, basic web-forms, in-house systems or installed software are doing 80% more work than they really need to be doing.
The Meeting Planner's Online Advantage: The Trick that Doubles Client Satisfaction by Doing Less
We all know that communication is the most important component in any relationship; and that can be applied to business as well. The more timely the information provided to your clients, colleagues and suppliers; the smoother your event will run and the happier everyone involved in your event will be.
