Nike Company: Just Do It and Make It

Just do it, as the Nike' logotype, it has been familiar by nearly every person, no matter where you are. Nike shoes are known by both the young and the old People. The above situations manifest the success of Nike and Nike is absolutely a great company comparing to Adidas.Nike shoes are worn nearly by all NBA stars including those famous ones like Jordan and Kobe, in addition, when it comes to the football field, the players also tend to wear Nike sheos more instead of Adidas. As to the field of skateboarding, Nike also has the special shoes, say, Nike SB. And right now Nike golf shoes are also developed by Nike company. From these cases we can learn that Nike Company now has become a leading one and will continue being in that state even in the future. Nevertheless, Nike also experiences some difficulties in its developing course.In 1964, Nike company was established by the informal agreement between Bill Bowerman who was a track coach from University of Oregon and Phil Knight who was a middle-distance runner. These Normal 0 7.8 Å 0 2 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Nike Free Run 2 Womens two people endowed this company with the name Blue Ribbon Sports and began their business in the U.S. by importing running shoes of Onitsuka Tiger which was a Japanese brand and now is called ASICs.In the year of 1967, Knight and Bowerman made a formal agreement, then a register BRS Inc came into the world. In 1965, Jeff Johnson became the first full-time salesperson of this company, then in the second year, Blue Ribbon Sports' products began being sold through retailers. Johnson contributed a lot to this company in 1971: the Greek goddess of victory named by Nike occurred to Johnson's dream at one night and then Johnson recommended this name to his bosses. Then Nike, instead the Dimension 6, a name thought out by Knight, was chosen as the name of this company's the first shoes which was a soccer cleat and marked by the Swoosh.As to the design of the Swoosh trademark, this should attribute to Carolyn Davidson. As a college student in Portland State University, her major was graphic-design. By this design, she earned thirty-five dollars.Bowerman hoped to have more business, thus he tried to create athletic shoes with rubber spikes. Bowerman first got some liquid rubber in his wife's waffle iron, then an innovative running-shoe sole appeared. In this way, Bowerman made it. The company then launched Nike "Moon Shoes". These shoes were endowed with the waffle sole. In 1972, when the players competed at the U.S. Olympic Trials in Eugene, Ore, they all had these shoes on feet.  Then Nike made a series of shoes with the waffle outsole. Among them, some types are the most famous, like the Waffle Racer, Air Force One and Nike Air Max 97.Nike shoes were worn by more and more famous athletes. And Mark Covert was regarded as the number one athlete as a runner to win the competition with Nike shoes.