Marketing is the platform that companies utilise to promote their product to the consumer and create an identity for them in the commercial sector.
It is a bridge that connects an enterprise with the customer. The consumer is made aware of all the functionalities of the company through its marketing strategies. The conventional marketing businesses do not create opportunities for average individuals; they only accept candidates with swanky resumes and strong educational backgrounds. The unconventional marketing enterprise on the other hand creates that platform for an average person to get into a field that has the tendency of providing huge incomes. One such enterprise is the MLM enterprise. The MLM companies like Qnet India uses strategies like networking and direct selling to connect with the customers on a one on one level. Without any superiors or authoritative commanders, an individual is given freedom to conduct the business at one’s own convenience.
with no hassles whatsoever, this business has appealed to majority consumers. the concept of multi level marketing includes the process of enrolling an individual as a member or an independent representative of the company. Once the formalities of investments are covered, the member is given a list of the company’s products. With the help of this catalogue, the members can sell their products to potential buyers. This methodology gives a sense of self satisfaction and confidence in the mind of the member. Companies like Qnet India have striven to provide the consumers with quality products and facilities. Often multi level marketing is mixed up with pyramid marketing, creating confusion in the minds of the consumers. The two concepts differ in the sense that pyramid marketing strives of member recruitment without products while multi level marketing does exactly the transversal. The philosophies have its benefits but the MLM enterprise is comparatively much more popular.
The MLM enterprise faced a string of unexpected events that hindered the functioning of the companies. The speculations regarding the companies intentions to con the people of their hard earned money spread all over the web like wild fire. As a result the allegations created contempt in the minds of the people and they refrained from associating with the company completely. This controversy resulted in the decline in the member tally in companies like Qnet India. Even though the enterprise produced jobs to hundreds of unemployed people, it still faced the tyrannies of success.
Investigations were carried out and findings revealed that the MLM companies were legitimate and the accusations were a plan of the rival companies to hamper the image of the enterprise that had backfired. After this ploy, the companies like Qnet India began their strategies to overcome this issue and start afresh. With the support of loyal members, the enterprise began the journey to success by using baby steps in order to avoid another blow. To regain the customers’ trust has always been the top most priority for the enterprise on the whole. The MLM companies have retained their original values and schemes, hoping that the consumers too will notice the effectiveness of the system.
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