Sales Force Automation Improves Your ROI

Sep 13 08:10 2011 Robert O'Haver Print This Article

Sales Force Automation is a part of your Enterprise CRM (customer relationship management), a system that automates all your daily sales processes.

Sales Force Automation is a part of your Enterprise CRM (customer relationship management),Guest Posting a system that automates all your daily sales processes that would normally be done by an administrator, you or your staff.

If setup correctly  to be a reflection of your business process can automate 98% of those daily tasks in real time all in one place giving your sales force team time to focus on what is important, selling.

Salesforce is a very powerful CRM and the leader in the industry because of its scalability and the fact that it can be customized to any companies needs no matter the size.

In order to get true sales force automation you must have a CRM that can conform to your businesses needs and processes, grow with your company and work with you making your administrative tasks virtually disappear.  Riptide Software Inc. a national Salesforce partner has a team of Salesforce consultants with several years of sales force automation experience and has successfully completed hundreds of salesforce implementations and salesforce Integrations as well as configurations for automation.

Doing case studies with their clients Riptide uncovered that their clients have seen a 20% to 30% increase in sales after automating the sales and marketing process making your Salesforce platform give a great return on investment year after year. Due in part to the entire sales process being organized and automated from the lead tracking, real time reporting, dashboards, documents and lead management. Everything is in one place on a customized dashboard that gives you a full overall view of what your results are in seconds. No more waiting around for your lead results, a sales rep can give you the status of a lead in real time while he is out in the field via mobile device.  Salesforce also ensures that sales efforts are not duplicated eliminating the risk of over contacted customers.    

Many more elements of Salesforce can include sales forecasting, order management and product knowledge to make your business more efficient and profitable.

Comprehensive and fully customizable, Salesforce can delivers information to you in real time. Whether

You are in the office, on your mobile device, or offline, you’ll have the tools that managers and

Representatives need to improve visibility, build stronger relationships, and close more deals.

Accounts & contacts – Maximize sales representative’s productivity with a full view of each customer for deep knowledge of every account and contact.

Opportunities & quotes – Turn sales opportunities into closed business with a single place for updating

Deal information, recording customer interactions, tracking competitors, and creating quotes.

Chatter – Collaborate instantly within the context of your existing sales processes. Get real-time updates

pushed to you on the people, data, and documents that can help you close more deals.

Marketing & leads – Align marketing with sales to close deals faster, and see which of your marketing

efforts leads to the most sales with a single system for managing and tracking multi-channel marketing

campaigns from lead to close.

Workflow & approvals – Get greater control over routine activities, eliminate redundant tasks, and automate

approvals, and experience widespread adherence to your business processes.

Email & calendaring – Remove the barriers to CRM by combining the desktop apps your reps already use

in one spot. The Sales Cloud works seamlessly with Microsoft Office, Lotus Notes, and Google Apps.

Jigsaw data services – Your CRM data just got a whole lot better with real-time contact info and

automated data hygiene. Discover new contact data, and turn previously unusable records into new leads.

Partner management – Get unparalleled, real-time visibility throughout the full partner life cycle. Share

information and collaborate instantly with partners on leads, accounts, opportunities, and cases.

Analytics – Empower every user with a comprehensive, real-time view of your business. Managers, executives, and reps are only a few clicks away from the insight needed to make smart business decisions and accurately

estimate future sales.

Mobile – Don’t miss any activity, even when you’re out of the office. Follow your customers on your favorite mobile device. Salesforce runs native apps on the most popular mobile platforms: Android, BlackBerry, iPad, and iPhone.

AppExchange – Extend the Sales Cloud throughout your organization. Browse among 1,000+ applications

on the AppExchange,’s popular marketplace for cloud computing apps.

Riptide Software – can Tailor the Salesforce platform to work for your business with the leading cloud technologies for business applications. Customize with clicks, add any business process, or build your own apps and websites to extend your solution.


Riptide Cloud can get you started with Salesforce and integrate all your sales processes, where you’ll work more productively thanks to real-time visibility, easy customization to fit your business, and social collaboration that will help you sell more, faster.

Industry leaders like Cisco, NBC Universal, Dell, and Wells Fargo all trust salesforce to help take

their sales success to the next level. That’s why Salesforce is the most popular sales application among

organizations of all sizes.

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About Article Author

Robert O'Haver
Robert O'Haver

I have been doing SEO for 8 years and PPC for 6 years as well as web design & search engine marketing. I love spending time with my son and my friends.

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