Several Tips about International Brand

Sep 30 14:32 2012 LIE PLIAN Print This Article

CALVIN KLEIN is an international fashion brand. Since setting up brand; CALVIN KLEIN has already been an international brand. He is considered as the most important fashion designer in America. He thought today American fashion is simple,Guest Posting elegant and modern. CALVIN KLEIN is the favorite fashion brand in the world. CALVIN KLEIN production is concision and terseness. He has skills to cut them easily. The design idea of CALVIN KLEIN is nature and fresh. He said that the center of American modern lifestyle own the same features of international trend. In 1968, Calvin Klein launched the first woman's cost. Many international shops love it. The shop manager order a lot of these kinds of coats immediately. In this situation, CK became notable fashion brand. After that CK's special design and clean line capture many customers and shops. A large amount of media and designers copy from CK. It shows a kind of comfortable dress attitude. It leads to a huge fashion industry. CK likes clean and perfect image. Therefore CK need to apply natural material such as cotton and wool to clip cloth. The products of CK will represent a kind of noble and elegance. CK has a strong sensibility of fashion. Thirty years ago; CK provided ancient jeans series production. ck used a famous star as representative. In the advertisement, she said that she has nothing to do with ck. In fact it is a kind of humor sentence. It is a highly suggestive lyric which immediately simulate sales promotions. Likewise, the underwear series which was launched in 1982 also used the same idea to draw audience's attention. The advertisement of ck totally changes the mind of underwear. And the underwear suddenly became the fashion trend. CK's perfume also shows the characteristics. Several years ago; people always talk about the famous perfume Escape and Obesession. Normal 0 7.8 Å 0 2 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

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Extremely brief is the central aim of ck. Ads show the essence of CK. Sexy is the key rule of CK. CK likes to uses super model to display the core of brand. CK always wants to show tempt and sexy. In 2003, ck went through a big change. Because of equity sell case, CK begins to play a role of design soul. He can plan critical strategy and resolution. The designers of ck continue the ck spirit. CK has a brilliant head and talented skill. He spent much time and money on advertising. He is proud of his unique advertisements ideas. At the end of 70's, he entered the cowboy clothing field. He hired a hot model girl to tempt audiences. Although he used many skills to control jeans market, the vigor is not so good. From that time, he began to invade underwear and perfume industry. Customers like ck perfume very much. In fact the ads played an important role in marketing strategy. All the times, Calvin Klein becomes bigger and bigger. He continuously got four fashion clothing awards. Its related productions are endless. And the most important thing is that its popularity is great. In 1997 CALVIN KLEIN continued to invade watch industry. He cooperated with the famous swatch group. Young and fashionable Calvin Klein watch come out. From that time, Calvin Klein launched two different watch series. The fashionable design guide the consumption of young people. The core of Calvin Klein is perfect and simple. Calvin Klein's contribution is great and incomparable.

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