The First Reaction after The Game

Just-concluded Olympic Games in London is different with the previous, and Chinese audience paid more attention to those failed athletes. Even though they have not been the champion, but they received more compliments for the persistence of the sports spirit. Surprisingly, almost behind all of the acclaimed defeat athletes, it flashes the Nike advertising figure. Which makes this series of Nike ads ignite great enthusiasm, in Nike official micro blogging of Sina, this series of ads almost each one can access to tens of thousands of forwarding. Onlookers are crazy on the Nike advertising and put the W + K behind advertising under the focus lamp. Wieden+Kennedy Company founded in 1982, and the company entered Shanghai in two thousand and five. One year later, it replaced the global number one advertising company JWT and turned into Nike cooperative partner. Actually, the most famous excogitation for Nike designed by W+K would went back to 1988. At that time, co-founder Dan Wieden wrote the now well-known "Just Do It" article. Time into the summer of 2012, W+K is expected to appear from the backstage. In the London Olympic Games, Nike authoritative micro "Just Do It" issued a train of "live out your greatness" documents and that caused the net citizens zealous comments. Looking at what the Nike official micro say becomes one of the things that net citizens wait for after the game.
Those photographs of Liu Xiang Lin, Chen Yibing were released right after the competition, on the left with or long or short characters, on the right placed Nike brand and article of "live out your great". These works look like the print ads, but the audience have turned to the secondary disseminators of advertising for advertisers, there is no more successful than this thing. Behind the implementation of these creative members there is a collaborative team. One section is from Nike digital marketing and trademark spreading department, and another part is for the W + K main copy, and Razorfish, AKQA, CIC, Mindshare constituted the primary social media marketing solutions Group. For 24 hours they concern events, hot spots, and regardless of victory or defeat, all these will become the creative material, and in the shortest time they have to find the points and spread them with the most refined text and appropriate pictures. The first is fast, fastness can mirror the manner of the company and the quality of the products.
Huang Xiang Yan said some people may think that a lot of copies have been written in advance. You can look those after the events, and then compare to the game at that time, you will find one of the most exciting and moving thing is not you think before just win or lose. A lot of documents were from the first response after the competition and the talk of a lot of people, not only W+K.