Often, I discover that the reason my client's struggle with attracting more clients is that they haven't found a niche to innovate and model themselves after. They're marketing themselves to the general population, which is diluting their effectiveness. Read this article and learn how to innovate a niche to become rich.
Quote: "All ideas are a new combination of old ideas, and that the only way to get ideas is to study the principles and basis behind current happenings." - Jay Abraham
If I were to make an educated guess, I bet I would find lots of professionals around the globe who consider themselves "shoulda" experts. As in, "I shoulda done that".
As a Global Client Communication Mentor, I hear this message from clients all the time. Self-Employed professionals feel that they need to copy what their competitors are doing, they feel that they should be doing the same thing. After all, I need to keep up with my competition right? Well, not exactly.
My standard answer is: True, the ability to model you business after another business that has a niche is your fastest path to cash. However, your clients still want to know how your unique talents will solve their problem. Your clients buy your products or services because of Y-O-U. And, people who are unique and specialized, get paid the most and are sought after more often.
I never try to convince my clients to be all things to all people. No way. It takes too much time and money to get that marketing message across. Anyway, your clients aren't looking for a generalist. They're looking for a mentor, or an expert who will solve their problem and bring them the result that their looking for, quickly.
Let me try to be specific about the easiest way to innovate a current niche. Start by creating a simple list of questions to ask yourself daily. You can write the answers to these questions in your journal, or you can think about them in your mind. Either way, the questions might be:
- What is it about this line of work, that could be made more effective?
- What is it my business provides locally, that could easily be done globally?
- What is it about my competition, that I could be doing better, more profitably, or more successfully?
- What is it that my business is doing right now, that my clients are looking to benefit from over the next 5 years?
Now, do not spin your wheels trying to create a niche. Not in this soft economy. You will analyze, and analyze and analyze while your prospects get their needs met by your competition. Instead work with a mentor who can help you innovate a current niche, and determine the real results you bring your local and global clientele.
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