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                    It's no secret! Day after day the news is riddled with
 companies who are moving operations to other countries 
 or completely closing their doors. Those who remain must
 transform themselves to lean, mean, businesses with a 
 constant eye on reducing costs. 
 For the first time, the baby-boomers are finding 
 themselves in an unpredictable work environment. 
 They are shaken by the instability of what the future 
 holds...and with good reason.
 Company messages are mixed. On one hand, they talk 
 about wanting to be "an employer of choice" with a 
 reputation for retaining talent. On the other hand, 
 they need the ability to be fluid...fluid enough to 
 restructure and reorganize to meet the constantly 
 changing needs of the market.
 How then, do you walk the fine line between wanting
 to retain without implying promises for the future? 
 Encourage "free agent thinking". In other words, 
 release the golden handcuffs.
 * At every opportunity tell them you know they have 
 many employers to choose from, and thank them for 
 choosing you. 
 * When you communicate change, send a message that 
 change is the "norm" in today's economy. Replace 
 "message spins" with truth and hard facts. 
 * Teach them to embrace the mindset of personal 
 branding and how to approach their work as if they
 are in business for themselves.
 * Make sure every employee at every level understands
 the state of the business. Be sure they know how their
 performance contributes to the business results. Tell
 them what the business needs from them to be more successful.
 * Help them be prepared by offering resources and 
 encouragement to keep resumes up to date.
 If you were thinking this is a little radical and 
 you would be crazy to take this advice...THINK AGAIN! 
 * People who think like free agents act as if their 
 future depends on every thing they do, or don't do.
 They have a sense of personal responsibility and 
 personal power.
 * Free agent thinkers understand that every person
 they encounter is a potential customer, or can 
 lead to a customer...so they treat everyone like 
 a valued customer.
 * Free agent thinkers anticipate change and understand
 that the competition is tough. They learn to take
 the good with the bad, but they rarely consider 
 themselves victims of circumstance. 
 Do your employees a favor. Encourage free agent thinking.
 As a company, yes, you'll have to work harder to keep the
 talent you want to keep. And yes, you'll probably lose 
 some. Which is better for your business...people who are
 actively engaged and appreciate the opportunity, or 
 people who are just waiting for their next paycheck?
 You decide!
 
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