The Responsibilities of a Social Media Manager

With the popularity of social networking sites, a new profession comes into the picture: social media manager. As the term connotes, it is an individual that will handle all the needs of the company when it comes to their marketing strategies that use the social media. The primary responsibility is to be able to make inbound traffic. The person works in close coordination with the marketing and the PR people in the organization. The individual needs to make sure of the company's presence in various social networking sites like Twitter, Facebook and others. One has to conceptualize, launch and manage campaigns in a daily manner. These do not just include creating accounts and posting shout outs. These also involve holding events such as community outreach programs and launching advocacy crusades. They will somehow help create awareness about products or services. A social media manager must always be ready to answer inquiries made using any of this media tool. One has to make sure that the task is done promptly. Prospective customers must not be kept waiting, or else, it may translate to loss of sales. THE SMM must be able to do a comprehensive report that will gauge the effectiveness of all the efforts related to the use of the social networking sites. SMM must likewise be updated with what is the current trend. The company has to follow trends or better, become a trendsetter. This job requires a thorough knowledge in social media sites among others. SMM must know how to communicate effectively, as well as create and uphold relationship with "friends" and "followers". One should also be a team player, directing the marketing and PR teams toward making successful campaigns. The person's project management skills must also be at hand. SMM must always be ready for changes, particularly with new technologies. One must be able to understand and adapt to them quickly. Significantly, one must have excellent knowledge in Search Engine Optimization (SEO). In this way, their social media accounts can earn higher search ranking. A social media manager must of course have high interest of social networking sites. The SMM must enjoy participating in discussions, must be friendly and patient to effectively deal even with insensitive people, must not tire thinking of ways to launch new programs. As one must think like a marketer, one must also think like a journalist. This will enable the SMM to write content that will offer information rather than do hard selling.

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