There are various methods that can be utilized to monetize an online dating site. Deciding on which method to employ is determined by a whole range of factors that can ultimately create many streams of income.
Internet search terms relating to online dating are one of the highest in the world. Even in times of recession the love trade continues to soar with sex and romance never going out of fashion nor being halted due to a down turn in the economy. Finding a new love interest is something that will always remain the number one priority for many singles. This is good news for the owners of online dating sites as their businesses will always be a secure form of income.
Affiliate marketing.
Is fast becoming the preferred online business for both internet gurus and novices. To become an affiliate requires no technical background, the main requirement is allowing yourself an appropriate amount of time and research to make it work. So how does affiliate marketing work? As an affiliate, you are required to sell products or services that are manufactured or owned by a parent company. There are three parties involved. A/Parent company B/Affiliate C/Customer. So when B sells to C, A pays B commission for a completed transaction.
How does it work?
Lets say you decide to become an online dating affiliate for the singles market. The parent company will provide you with promotion materials such as banners and html links that you display on your online dating site. When visitors on your site click on one of your affiliate banners, the data is tracked by affiliate software giving you credit for that visitor that has clicked through.
There are various models an affiliate can sign up for which include being paid per click or by converting a subscription whereby you receive around 50% of the sale value. With online dating sites charging members up to $200 for a premium membership there is a very nice income that can be had for a successful affiliate marketer. You will also be paid for re-curring sales. What also makes this concept so attractive is that there are no phones to answer, no staff to worry about, no accounts payable or receivable, no office rent - work from home, work around your lifestyle and spend more quality time with your family.
Subscriptions.
The most common method of setting up an online singles business is to charge members a fee for joining. This way you receive the full subscription fee without having to share your income with an affiliate. However you have the responsibility of establishing and maintaining online customer service and for the financial outlay to establish a dating site that has competitive functionality. Memberships normally start at around $20.00 per month and can go as high as $200.00 for a premium membership.
An average of 5% of visitors who click through to a dating site from a promotional banner or from a search engine result will convert as a sale. This will give you an idea of the volume of traffic you will need to establish to reach your desired income.
The concept for setting up a dating site is relatively simple. But make no mistake, establishing yourself as a successful online dating business is by no means simple and requires extensive research and patience. The first steps needed is to investigate what niche you will target. Search engine optimization is possibly the most important component in pulling it all together - Good luck!
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