How To Write Articles That Will Drive Traffic Back To Your Website

The Essence of Article Marketing

• Educational Focus: Articles should inform and educate, not sell. This aligns with the needs of both publishers and readers.
• Authority and Unbiased Tone: Establish yourself as an expert while maintaining an objective stance.
• Topic Relevance: Write about subjects related to your website's theme, not the website itself.

Why Education Over Sales?

• Publisher Needs: Publishers want content that educates their audience, not promotional material.
• Reader Engagement: Readers seek useful information, not advertisements.

Crafting Effective Articles

1. Be the Teacher: Adopt a teaching mindset. Educate your audience on topics related to your niche.
2. Create Interest: Write articles that spark curiosity and encourage further exploration of your topic.

Example Topics for a Gardening Tools Website

• "How To Plant A Winter Garden"
• "5 Guaranteed Ways to Produce a Bumper Crop of Veggies!"
• "The Top 3 Health Benefits of Eating Vegetables You Grow In Your Backyard"
• "The Organic Advantage: Growing the Purest Food Possible"

These topics engage readers interested in gardening, indirectly leading them to consider the tools they might need.

Benefits of Educational Articles

1. Increased Backlinks: Quality content attracts publishers, leading to more backlinks and improved search engine rankings.
2. Targeted Traffic: Useful articles encourage readers to visit your site via the author resource box.
3. Expert Status: Being seen as an expert builds trust and increases the likelihood of conversions.

Different Perspectives

• From a Publisher's View: Publishers prioritize content that adds value to their audience. Educational articles are more likely to be picked up and shared.
• From a Reader's View: Readers appreciate content that solves their problems or teaches them something new. This builds trust and encourages them to explore more of your content.

Interesting Stats

• Content Marketing ROI: According to the Content Marketing Institute, content marketing generates over three times as many leads as outbound marketing and costs 62% less (source).
• Trust in Expertise: A study by Edelman found that 63% of consumers trust experts more than brands (source).

Conclusion

Article marketing is about subtlety and education. By focusing on providing value and establishing authority, you can effectively drive traffic to your website. This approach not only benefits your audience but also enhances your online presence and credibility.